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    Start ads with Google Ads and create video campaigns on YouTube
    2
    minute reading

    Check out Google's new SGE (Search Generative Experience), an AI-powered search story that is completely transforming digital search and SEO. Stay tuned and find out how it affects web content, mobile usability and security. To dig deeper into SGE and its impact on search optimization, check out the full blog post.

    The new campaign format in Google Ads - Demand Gen.
    2
    minute reading

    Adfreak is one of the selected beta testers for Google's new campaign format Demand Gen, which is an improvement on Discovery Ads. With Demand Gen, you get both image and video consumption as well as direct access to platforms such as YouTube Shorts, Gmail and Discover. This is perfect for businesses that focus on social media. Using artificial intelligence and machine learning, Demand Gen creates targeted ads and reaches potential customers similar to your existing audience. In this way, it becomes easier and more effective to market and stimulate economic activity.

    Full funnel strategy via Google Ads
    4
    minute reading

    Antonio points out that many people do not make full use of Google Ads. He compares it to driving a Ferrari in first gear. The customer journey is no longer a simple stretch, but rather an exciting path with several different channels. To effectively reach your target group here, you should use a combination of different tools within Google Ads - not just search ads. It includes animated ads, video ads and HTML5 ads. In addition, it is crucial to follow up on the potential customers who have already shown interest, to increase the chance of reaching them again. By using Google Ads in a more complete way, companies can create an effective strategy that covers the entire purchase process and reaches their customers in the best way.

    Google Ads PPC, digital advertising
    5
    minute reading

    Google Ads is like a digital highway that connects your business with the right customers at exactly the right time. Imagine a world where every click gives you the opportunity to create strong customer relationships. With Google Ads, you can navigate the exciting world of digital advertising with precision, reach your target audience efficiently and turn searches into successful business opportunities. This isn't just about advertising - it's about the art of being seen where and when it really matters.

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    antonio@adfreak.se

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