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    Digital advertising

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    Clients experienced an explosion in conversions from Performance Max campaigns, but many proved futile. To improve the quality of Google Ads conversion data, clients used strategic methods to filter and validate leads.

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    Explore The New York Times' digital advertising strategy in Google's official digital marketing publication. Learn about their modern and global advertising methods.

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    Without cookies, agencies focus on first-party data and compliance. Creativity flows when the focus is now on collecting data directly from the user, all in accordance with data protection regulations.

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    Generative AI transforms Performance Max with new ability to generate text and images. Create dynamic ad assets quickly and efficiently to maximize the impact and relevance of your digital campaigns.

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