Improved measurement and control
Advantages of server-side tracking
Better control over data
- Custom Data Collection: With server-side tracking, you can tailor exactly what data you collect and how it should be used, which gives greater flexibility.
- Data Privacy and Compliance: You have greater control over data privacy, which helps you comply GDPR and other data protection regulations more effectively.
Increased data security
- Protection against Data Breach: By managing data on the server side, you reduce the risk of data breaches and protect sensitive user information from external threats.
- Prevents Data Loss: As the data is managed internally, the risk of data loss that can occur through third-party cookies and external servers is reduced.
More reliable data
- Consistency across platforms: No matter what device or platform your customers use, server-side tracking provides more consistent and reliable data collection.
- Integration with multiple platforms: Facilitates the integration of data with various marketing platforms and tools, improving marketing strategies.
Less Dependence on Browsers
- Bypasses browser restrictions: Server-side tracking is less affected by browser restrictions such as ITP and ETP, ensuring more consistent data collection.
- Reduces effect of Adblockers: Adblockers that prevent client-side scripts from running do not affect server-side tracking, which guarantees that you get the data you need.
Improved web performance
- Better User Experience: A faster website contributes to a better user experience, which can lead to higher conversion rates and customer satisfaction.
- Prepared for the Technology of the Future: With increased focus on user privacy and data protection, server-side tracking becomes a more sustainable and long-term strategy.
- Adaptability: This method is adaptable to future technological changes and regulations, ensuring that your business is always one step ahead.
We help with installation
Adfreak's expert team is ready to help your business maximize these benefits of server-side tracking.
With our in-depth knowledge and tailored solutions, we can ensure that you utilize this technology to the fullest.
Contact us to book a meeting and explore how server-side tracking can transform your digital presence and data collection.
Strengthen your digital advertising with server-side tracking
If we look at how server-side tracking can improve digital advertising, several key benefits emerge.
Target groups & segments
- Improved segmentation: Server-side tracking allows more detailed and accurate data collection, which leads to finer segmentation of your target group.
- Custom messages: With more specific data, you can create more personalized ads that speak directly to your customers' needs and wishes.
Efficiency in Ad Optimization
- Data quality for better decisions: With high-quality data as a foundation, you can make more informed decisions about your advertising strategies.
- Improved Machine Learning: By providing the advertising tools with more information about your conversions - the performance of the ads is also improved.
read more about conversion tracking
- Real-time optimization: Server-side tracking enables faster data collection and processing, which means you can adjust and optimize your campaigns in real time based on user behavior and trends.
- Reduce advertising waste: By targeting your ads more precisely, you can reduce waste and ensure that your marketing dollars are used more efficiently.
- ROI tracking and improvement: With clearer insight into the user response to your ads, you can better track and improve your return on investment.
Ready for growth?
Here are some suggestions for companies that can get good results with us:
E-commerce or a service company.
Existing business and want to take your business to new levels online.
New business and needs a tailored strategy.
Need change and improvement of your existing marketing.
Looking for a long-term, strategic digital partner.
Does this sound like you? Then write a few lines and let's get back to you shortly!
Digital Marketing Consultant
010-641 24 14