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    Tracking & Privacy

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    Optimize your marketing budget with the best tools and tactics to lower cost per lead and increase ROI. Learn how to effectively track the effectiveness of your PPC campaigns.

    Google's Consent Mode v2 is a feature or mechanism that enables a company, or website owner, to send a consent signal from the site's cookie banner to Google.
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    Read about Google's Consent Mode v2. A crucial update for regular data collection and continued measurable results.

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    In CMI's "What's New" series, an old marketing metric is seen resurfacing in new ways for the year 2024. Robert Rose discusses why it's now relevant again and how you can start tracking it.

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    Without cookies, agencies focus on first-party data and compliance. Creativity flows when the focus is now on collecting data directly from the user, all in accordance with data protection regulations.

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    Chrome is restricting websites from using third-party cookies for 1% of their users, a step in their efforts to limit cross-site tracking.


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