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    Tracking & Privacy

    AI Data Digital advertising Digital news Digital Strategy Google Ads Guides Lead-Gen Recommended SEO Social Media Tracking & Privacy

    4
    minute reading

    Optimize your marketing budget with the best tools and tactics to lower cost per lead and increase ROI. Learn how to effectively track the effectiveness of your PPC campaigns.

    Google's Consent Mode v2 is a feature or mechanism that enables a company, or website owner, to send a consent signal from the site's cookie banner to Google.
    4
    minute reading

    Read about Google's Consent Mode v2. A crucial update for regular data collection and continued measurable results.

    4
    minute reading

    In CMI's "What's New" series, an old marketing metric is seen resurfacing in new ways for the year 2024. Robert Rose discusses why it's now relevant again and how you can start tracking it.

    2
    minute reading

    Without cookies, agencies focus on first-party data and compliance. Creativity flows when the focus is now on collecting data directly from the user, all in accordance with data protection regulations.

    1
    minute reading

    Chrome is restricting websites from using third-party cookies for 1% of their users, a step in their efforts to limit cross-site tracking.

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