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    Google Ads

    minute reading

    The new era of AI, powered by Google's Gemini model, is revolutionizing search. Users can now get accurate, complex and visual search results faster. Generative AI broadens the search experience, helps creators and improves ads, creating new business opportunities and engagement on platforms like Google and YouTube.

    New Ad Formats in Google Demand Gen
    minute reading

    Google is introducing new ad format customizations in Demand Gen campaigns that allow advertisers to place their videos in YouTube's in-stream, in-feed and Shorts and optimize content by placement.

    minute reading

    Advertisers are increasingly paying for leads and clicks in search advertising, while Google reports record profits. The latest report highlights increased costs and poorer conversion rates, challenging marketers to adjust their strategies to get better returns on their investments.

    minute reading

    Google has launched AI-powered visual tools that streamline the production of creative for Demand Gen campaigns, making it easier for marketers to create engaging ads.

    How long is the online customer journey? We answer this in today's post.
    minute reading

    Today we will dive into how this conscious customer behaves and why he chooses to buy from a certain company. I also highlight how the increasingly complex buying environment offers marketers a unique chance to build consumer trust and steer the user towards purchase.

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    Antonio-Markovic Specialist in digital marketing

    Antonio Markovic
    Digital Marketing Engineer
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