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How to measure the true value of marketing
The effectiveness of marketing is often questioned and difficult to measure accurately. Despite advanced tools and large amounts of data, it is a constant challenge to demonstrate the full impact that marketing has on a company's growth. Google has conducted extensive analysis and, in collaboration with industry experts, recently presented the report "The Effectiveness Equation", which takes a holistic approach to how companies can better measure and communicate the true value of their marketing.
Increased ad costs and decreased conversions in 2024
Advertisers are increasingly paying for leads and clicks in search advertising, while Google reports record profits. The latest report highlights increased costs and poorer conversion rates, challenging marketers to adjust their strategies to get better returns on their investments.
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Antonio Markovic
Digital Marketing Engineer
010-641 24 14
antonio@adfreak.se