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Performance Max
Google Ads Performance Max gets improved reporting for assets and channels
Google continues to evolve its Performance Max campaign format, introducing more granular reporting across assets and channels. This update aims to give marketers greater visibility into how different components contribute to performance – and thus the ability to make more data-driven decisions.
Performance Max updates 2025: More control and insight
Performance Max campaigns will receive several new features in 2025, including improved controls, reporting, and creative capabilities that make it easier for advertisers to control campaign results and gain more insights into performance.
Google introduces advanced AI tools at Marketing Live
The new era of AI, powered by Google's Gemini model, is revolutionizing search. Users can now get accurate, complex and visual search results faster. Generative AI broadens the search experience, helps creators and improves ads, creating new business opportunities and engagement on platforms like Google and YouTube.
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