Microsoft Advertising - Bing Ads

Advertise on Bing through Microsoft Ads and show your services and products when people search for them.

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Microsoft Ads,
Formerly known as Bing Ads, is a pay-per-click advertising platform that enables businesses to reach potential customers through various online channels, including Bing search engine, Yahoo search and AOL search.
In this article, we will discuss the different capabilities and ad formats available on Microsoft Ads, and how they can help businesses reach their target audiences.

Search advertising

Microsoft Ads allows businesses to create text-based ads that appear at the top or bottom of search engine results pages (SERPs) when users search for specific keywords.
This is a great way to drive targeted traffic to a business website and increase conversions.

Display advertising

Companies can also create banner ads that appear on websites that are part of the Microsoft Advertising Network.
This can help businesses reach a wider audience and increase brand awareness.

Shopping advertising

Microsoft Ads allows businesses to create product ads that appear in the Bing shopping section of the SERP.
These ads display product images, prices and other information to help users make informed purchasing decisions.

Video advertising

Businesses can also create video ads that appear on the Bing Video network or partner sites.
These ads can be used to promote products or services and increase brand awareness.

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Ad formats on Microsoft Ads:

Text ads

The most basic and traditional form of advertising on Microsoft Ads, text ads consist of a headline, description and display address.

Expanded text ads

These ads have a larger format than traditional text ads and allow businesses to include more information in the ad.

Product advertisements

As mentioned above, these ads display product images, prices and other information to help users make informed purchasing decisions.

Video ads

These can take the form of pre-roll, mid-roll or post-roll ads, and also in-stream or out-stream ads.

Image ads

These can be displayed on the Microsoft Advertising Network and consist of an image, headline and a landing page.

In summary, offers Microsoft Ads a variety of opportunities and ad formats for businesses to reach their target audience. Whether through search advertising, display advertising, shopping advertising or video advertising, businesses can choose the options that best suit their needs and goals. Additionally, Microsoft Ads enables businesses to reach audiences across a wide range of devices and platforms, including desktop, tablet and mobile. It's worth noting that Microsoft Ads is one of the options alongside Google Ads and other platforms, so you should evaluate which one works best for your business and goals.

Certified partner

As a Google and Microsoft Partner agency, Adfreak has demonstrated its expertise in delivering high-quality results to our clients through effective PCC campaigns. With this in mind, you can feel confident in your choice.


This is how it works

Analysis & strategy

We start every collaboration with careful planning. By understanding your business goals, your target group, your strengths and challenges, we create a tailored digital marketing strategy that will cover the entire buying journey. Let's grow together!

The customer journey is longer than ever. Digital strategies matter


Our onboarding process is smooth and engaging. We collect materials from you, install the necessary programs and create campaigns that will meet your goals. We are here to support and guide you through this entire process.



Collaboration is the key to success! We believe in open communication and continuous improvement to maximize results. With high competence and great commitment, we are your reliable partner for digital marketing.


Ongoing development

By constantly analyzing data, A/B testing campaigns and optimizing content, we learn what works and what needs improvement. We have good insight into user behavior online and can thus adapt communication and advertising with fast, agile marketing methods, which is our hallmark.


Ours services

Growth Marketing

Data-driven, creative and customer-focused marketing with a focus on rapid growth with flexible marketing techniques

Digital advertising

Effective paid advertising on Google, Bing, Social media, LinkedIn & YouTube. Reach users on all platforms and increase your sales.

Digital strategy

We create sustainable growth processes, optimize the entire buying journey and generate new creative ideas on an ongoing basis based on measurements and user behavior

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Increase your relevance, rank higher on important search terms and get more organic traffic through Google, Bing etc

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Conversion & event tracking with Google Tag Manager for better measurement and decision making


Installation and setup of advertising tools, analysis programs & marketing automation

Ready for growth?

Here are some suggestions for companies that can get good results with us:

E-commerce or a service company.

Existing business and want to take your business to new levels online.

New business and needs a tailored strategy.

Need change and improvement of your existing marketing.

Looking for a long-term, strategic digital partner.

Does this sound like you? Then write a few lines and let's get back to you shortly!

Antonio-Markovic Specialist in digital marketing

Antonio Markovic
Digital Marketing Engineer
010-641 24 14

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