Hello all digital friends!
Antonio here again and this time I have something fun to tell you! (As usual)
A few months ago I wrote a blog post about the new campaign format Demand Gen in Google Ads. Among other things, it was about why Google unlocked a new campaign format with video, image and carousel ads similar to those we see in social media.
We suddenly had another live channel YouTube shorts, Gmail and Discover.
Creating a feeling around Däckline's brand and increasing trust among customers was on the agenda.
Read about Google's case study here:
![Case_-Dackline-builds-interest-before-peak-Demand-Gen-1-1-1](https://adfreak.se/wp-content/uploads/2024/02/Case_-Dackline-builds-interest-before-peak-Demand-Gen-1-1-1.png)
Read my article about Demand Gen