Google Ads agency

Google Ads, formerly known as Google AdWords, is an online advertising system developed by Google. Through this system, businesses can create ads to reach a global or local audience on Google and its partner sites.
Google Ads is a form of paid search engine optimization (SEO) where businesses pay to have their websites appear at the top or next to organic search results in Google. The system uses an auction model, which means that advertisers "bid" on specific keywords related to their business or services. When users search for these keywords, the company's ads may appear in the search results.

As a rule, you pay when a user clicks on an ad. This is called in union terms PPC which means Pay-Per-Click.
The cost per click, also called CPC - Cost-Per-Click, varies greatly between different industries. You can say that Google Ads is like an auction place for ads where the advertisers themselves choose what click prices they want to pay. Attractive clicks can cost several around SEK 100, but usually the cost per click is somewhere between SEK 2-20.
The cost is then determined by the number of clicks and how much each click costs.  

The amount you spend on Google Ads will vary depending on your business needs and goals. There is no fixed minimum or maximum cost. You can set a daily budget for each campaign based on what you're willing to spend, and you only pay when someone clicks on your ad. The cost of each click varies based on competition and other factors.

How quickly you see results from Google Ads can vary depending on a number of factors, including your bidding strategy, your target audience, the quality of your ads and landing pages, and the level of competition in your industry.
In general, you can start seeing clicks and traffic to your website almost immediately after your ad campaign is activated and approved by Google. However, this does not necessarily mean that you will immediately see desired business results, such as sales or leads. This can take more time, sometimes a few weeks to a few months, especially if you're optimizing and testing your ads and bid strategies.
It's important to monitor your Google Ads results closely and make adjustments as needed to improve the effectiveness of your campaigns over time.

Together, we select the key figures that are important for you to include in the reports. Then you have access to your report exactly when you want to analyze it. It is also sent out once a month to your email.

Google Ads offers several advantages for businesses that want to increase their online visibility and reach potential customers. Here are some of the benefits:
Immediate visibility: Unlike search engine optimization (SEO), which can take months to show results, Google Ads can offer immediate visibility in Google search results.
Target group targeting: Google Ads allows you to target your ads to specific demographic groups, geographic locations, and even times of day. You can also target ads to people based on their search intent.
Flexibility: Google Ads is extremely flexible, allowing you to adjust your campaigns at any time, change your bid, add or remove keywords, and more.
Measurability: With Google Ads, you can measure everything from the number of clicks on your ads to the number of conversions (eg sales or leads) you get, making it easier to calculate your return on investment (ROI).
Cost effective: You only pay when someone clicks on your ad (cost per click or CPC), which can make it more cost-effective compared to traditional advertising.
Scope: With billions of searches made on Google every day, Google Ads can give you access to a huge potential customer base.

Of course we do! Our founder has been an e-retailer for many years and is very familiar with Google shopping and other price comparison services. We help you set up a Merchant Center, create product flow and carry out technical implementations. We know what is required for your products to get maximum visibility and sell.

There are many agencies, freelancers and consultants who offer help with Google Ads (AdWords) and Microsoft Ads (Bing) advertising. The most important thing is to find a Google Ads specialist who cares about and understands what the company's goals are.
A Google Ads agency must have several years of experience and preferably have worked with Google Ads advertising in several different industries. Continuous meetings with a review of statistics and results between the company and the consultant means that both parties gain a deeper understanding of each other and can thus work more effectively together. Adfreak is of course your right partner and covers all these areas and is also a certified Google Partner.

These factors affect the fee an agency can charge:
The consultant's experience and expertise 
Scope of work – keyword research, ad copywriting, budget management, account development, performance analysis, optimization and reporting
Number of campaigns - The more campaigns, the more work
The size of the budget -Bigger budgets usually require more work
The industry – Different industries may have different average cost per click (CPC)
The competition - Higher competition usually requires more work
Time - The consultant makes an estimate of how many hours need to be set aside per month