Advantages of Google Ads
Appears at the right time
We create effective ads that show your products or services to potential customers
customers when they search on Google - the world's most visited website.
With these ads, we reach the target group at the right moment
Reach new audiences
Through Google Ads, you can reach over 90% of all Internet users in the world
with image & video ads on YouTube and Gmail, among others.
Here you can effectively recruit new customers based on their interests
and online purchase intentions.
Reach your existing visitors and customers
We create compelling ads that are shown to those who have visited your website,
through so-called retargeting. By uploading your first-party data into Google Ads, we can thus reach your existing customers with targeted ads and get them to buy more often.
Read our customer reviews
We are specialists in Google Ads
Book a meeting with a Google Ads consultant
Right now we are offering you a completely free meeting with Adfreak where together we map out what you need to do to achieve your business goals online.
The call is for those of you who want strategic advice and help with advertising.
Free consultation with a specialist
Suggestions for which ad formats you should use
Shorter analysis of your existing strategy
Choosing the right Google Ads agency
Many agencies offer to help with Google Ads and Microsoft Ads, the two primary search engines that we use.
The most important thing when choosing a partner is to find an agency that understands your company's challenges and goals.
Here are 5 key words to use when choosing a digital partner.
- Problem solving skills
Four easy steps
This is how it works
We start every collaboration with careful planning. By understanding your business goals, your target group and your challenges, we create a tailored digital marketing strategy. Let's grow together!
Our onboarding process is smooth and engaging. We collect materials from you, install the necessary programs and create campaigns that will meet your goals. We are here to support and guide you through this entire process.
Collaboration is the key to success! We believe in open communication and continuous improvement to maximize results. With high competence and great commitment, we are your reliable partner for digital marketing.
We mostly work independently with the development of your online presence, but we also usually have ongoing suggestions on how your business can develop.
Google's ad platform offers a variety of ad formats that, when used correctly, can cover nearly every stage of the customer journey, from awareness to consideration to conversion.
Google search ads are a type of paid advertising that allows businesses to display their ads at the top of Google's search results. These ads are triggered when a user searches for specific keywords relevant to the business.
One of the main benefits of using Google search ads is that they enable businesses to reach customers at the exact moment they are searching for products or services like theirs. This means that businesses using Google search ads are more likely to see a higher return on investment (ROI) compared to other forms of advertising, as they target people who are already interested in their offerings.
Google Display Ads is a type of paid advertising that allows businesses to display their ads on websites across the Internet. These ads are often visual and may include images, videos, and interactive elements.
One of the most important advantages of using Google Display Ads is the ability to reach a wide target audience. These ads can appear on millions of websites across the web, meaning businesses using Google Display Ads have the potential to reach a large number of people.
Another advantage of Google Display Ads is the ability to target specific demographics such as location, age, gender, interests and more. This allows companies to tailor their ads to the right target audience and increase the chances of a conversion.
Google Display Ads also offers a variety of ad formats, such as text, image, HTML5, video and more. This allows businesses to choose the format best suited to their message and target audience, making the ad more likely to be noticed and acted upon.
Google Ads also includes video ads that can be displayed on YouTube and other video platforms. Video ads can be highly engaging and effective in telling a story or showcasing a product, and they can be targeted to specific audiences just like display ads.
Speaking of YouTube, the platform itself is also a great place to advertise through Google Ads. YouTube is the second largest search engine in the world, and it offers a variety of ad formats, including skippable and non-skippable InStream ads, as well as display and bumper ads. YouTube ads can be targeted to specific channels, videos or audiences, and can be a great way to reach a large and engaged audience.
Google Shopping ads are a type of paid advertising that allows businesses to display their products directly in search results. These ads consist of an image, a price and a product title, making it easy for customers to see what's on offer.
One of the main benefits of using Google Shopping ads is that they allow businesses to reach customers who are actively searching for products like theirs. These ads appear prominently in search results, meaning businesses using Google Shopping ads are more likely to see a higher return on investment (ROI) compared to other forms of advertising.
Another benefit of Google Shopping ads is that they allow businesses to showcase their products with an image, price, and product title. It makes it easy for customers to see what is on offer and what it costs. In addition, Google Shopping ads also allow customers to click through to the product page on the website, which can lead to increased conversions.
Read more here
Demand Generation is about generating interest in a company's offerings.
By stimulating demand, you can generate quality leads, strengthen brand awareness and build an increased interest in products or services.
Performance Max in Google Ads is an innovative campaign type that leverages AI to effectively place ads across multiple channels such as Search, Display, YouTube, Discover, Gmail and Google Maps.
With these campaigns, businesses can easily achieve their goals, whether it's boosting sales, attracting potential customers, or expanding their reach.
Are you ready for growth?
Here are some examples of companies that can get good results with us:
E-commerce or a service company.
Existing business and want to take your business to new levels online.
New business and needs a tailored strategy.
Need change and improvement of your existing marketing.
Looking for a long-term, strategic digital partner.
Does this sound like you? Then write a few lines and let's get back to you shortly!
Common questions & answers
Google Ads, formerly known as Google AdWords, is an online advertising system developed by Google. Through this system, businesses can create ads to reach a global or local audience on Google and its partner sites.
Google Ads is a form of paid search engine optimization (SEO) where businesses pay to have their websites appear at the top or next to organic search results in Google. The system uses an auction model, which means that advertisers "bid" on specific keywords related to their business or services. When users search for these keywords, the company's ads may appear in the search results.
As a rule, you pay when a user clicks on an ad. This is called in union terms PPC which means Pay-Per-Click.
The cost per click, also called CPC - Cost-Per-Click, varies greatly between different industries. You can say that Google Ads is like an auction place for ads where the advertisers themselves choose what click prices they want to pay. Attractive clicks can cost several around SEK 100, but usually the cost per click is somewhere between SEK 2-20.
The cost is then determined by the number of clicks and how much each click costs.
The amount you spend on Google Ads will vary depending on your business needs and goals. There is no fixed minimum or maximum cost. You can set a daily budget for each campaign based on what you're willing to spend, and you only pay when someone clicks on your ad. The cost of each click varies based on competition and other factors.
How quickly you see results from Google Ads can vary depending on a number of factors, including your bidding strategy, your target audience, the quality of your ads and landing pages, and the level of competition in your industry.
In general, you can start seeing clicks and traffic to your website almost immediately after your ad campaign is activated and approved by Google. However, this does not necessarily mean that you will immediately see desired business results, such as sales or leads. This can take more time, sometimes a few weeks to a few months, especially if you're optimizing and testing your ads and bid strategies.
It's important to monitor your Google Ads results closely and make adjustments as needed to improve the effectiveness of your campaigns over time.
Together, we select the key figures that are important for you to include in the reports. Then you have access to your report exactly when you want to analyze it. It is also sent out once a month to your email.
Google Ads offers several advantages for businesses that want to increase their online visibility and reach potential customers. Here are some of the benefits:
Immediate visibility: Unlike search engine optimization (SEO), which can take months to show results, Google Ads can offer immediate visibility in Google search results.
Target group targeting: Google Ads allows you to target your ads to specific demographic groups, geographic locations, and even times of day. You can also target ads to people based on their search intent.
Flexibility: Google Ads is extremely flexible, allowing you to adjust your campaigns at any time, change your bid, add or remove keywords, and more.
Measurability: With Google Ads, you can measure everything from the number of clicks on your ads to the number of conversions (eg sales or leads) you get, making it easier to calculate your return on investment (ROI).
Cost effective: You only pay when someone clicks on your ad (cost per click or CPC), which can make it more cost-effective compared to traditional advertising.
Scope: With billions of searches made on Google every day, Google Ads can give you access to a huge potential customer base.
Of course we do! Our founder has been an e-retailer for many years and is very familiar with Google shopping and other price comparison services. We help you set up a Merchant Center, create product flow and carry out technical implementations. We know what is required for your products to get maximum visibility and sell.
There are many agencies, freelancers and consultants who offer help with Google Ads (AdWords) and Microsoft Ads (Bing) advertising. The most important thing is to find a Google Ads specialist who cares about and understands what the company's goals are.
A Google Ads agency must have several years of experience and preferably have worked with Google Ads advertising in several different industries. Continuous meetings with a review of statistics and results between the company and the consultant means that both parties gain a deeper understanding of each other and can thus work more effectively together. Adfreak is of course your right partner and covers all these areas and is also a certified Google Partner.
These factors affect the fee an agency can charge:
The consultant's experience and expertise
Scope of work – keyword research, ad copywriting, budget management, account development, performance analysis, optimization and reporting
Number of campaigns - The more campaigns, the more work
The size of the budget -Bigger budgets usually require more work
The industry – Different industries may have different average cost per click (CPC)
The competition - Higher competition usually requires more work
Time - The consultant makes an estimate of how many hours need to be set aside per month