Antonio Markovic
Digital Marketer & Writer at Adfreak
Biography
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Articles written by Antonio Markovic
Favorites List 2023: The Best Chrome Extensions for Increased Productivity
Explore some of our favorite Chrome extensions from the past year, designed to make your workday more productive and entertaining. Learn more in our latest blog post on Adfreak.
Maximize reach with Video Reach campaigns
Check out Google's new SGE (Search Generative Experience), an AI-powered search story that is completely transforming digital search and SEO. Stay tuned and find out how it affects web content, mobile usability and security. To dig deeper into SGE and its impact on search optimization, check out the full blog post.
SGE - Google's new search results
Check out Google's new SGE (Search Generative Experience), an AI-powered search story that is completely transforming digital search and SEO. Stay tuned and find out how it affects web content, mobile usability and security. To dig deeper into SGE and its impact on search optimization, check out the full blog post.
What is SEO and why is it important?
Learn the basics of SEO (search engine optimization) and how important it is to be seen on the web. We will explore both On-Page and Off-Page SEO, including optimizing content, keywords, SEO writing, link building and the role of social media. Additionally, we will present EEAT (Experience, Expertise, Authority, Trust) as an important strategy to improve your website's ranking. Understand the importance of having a user-friendly website and how SEO can increase traffic and sales. Gain insights into how patience and consistent work with SEO strategies lead to long-term online success. You will find more details in the full blog post.
Get more control with Google Tag Manager - this is how server-side tracking works
Discover the benefits of server-side tracking for digital marketing. Learn how this technology improves website performance, data quality and conversion tracking, while protecting your data. This is truly an indispensable tool for marketers who want to optimize their digital strategy and gain deeper insights into customer behaviors. For more details, read the full blog post.
We are launching Meta Ads – Facebook & Instagram advertising
Adfreak is proud to present our new service: Meta Ads. It's a revolution in digital marketing, you know. With the help of this service, we adapt to the ever-changing online behaviors and harness the power of social media to reach and engage our target audience. With Meta Ads, we create freaking entertaining, targeted ads to drive traffic and deepen our customer relationships. Don't miss the chance to discover how Meta Ads can change the game for your digital marketing and join us on this awesome journey.
Demand Gen – Create demand and accelerate purchasing decisions
Adfreak is one of the selected beta testers for Google's new campaign format Demand Gen, which is an improvement on Discovery Ads. With Demand Gen, you get both image and video consumption as well as direct access to platforms such as YouTube Shorts, Gmail and Discover. This is perfect for businesses that focus on social media. Using artificial intelligence and machine learning, Demand Gen creates targeted ads and reaches potential customers similar to your existing audience. In this way, it becomes easier and more effective to market and stimulate economic activity.
Google Ads: Not just search ads
Antonio points out that many people do not make full use of Google Ads. He compares it to driving a Ferrari in first gear. The customer journey is no longer a simple stretch, but rather an exciting path with several different channels. To effectively reach your target group here, you should use a combination of different tools within Google Ads - not just search ads. It includes animated ads, video ads and HTML5 ads. In addition, it is crucial to follow up on the potential customers who have already shown interest, to increase the chance of reaching them again. By using Google Ads in a more complete way, companies can create an effective strategy that covers the entire purchase process and reaches their customers in the best way.
Google Ads: What is it and how can it help businesses?
Google Ads is like a digital highway that connects your business with the right customers at exactly the right time. Imagine a world where every click gives you the opportunity to create strong customer relationships. With Google Ads, you can navigate the exciting world of digital advertising with precision, reach your target audience efficiently and turn searches into successful business opportunities. This isn't just about advertising - it's about the art of being seen where and when it really matters.