Antonio Markovic
Digital Marketer & Writer at Adfreak
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Articles written by Antonio Markovic
Google PMax: New Security Plan
Google is addressing brand safety challenges and improving ad security controls, after Adalytics revealed that ads were wrongly appearing on controversial websites. Actions are planned to protect brands and advertising integrity.
7 Best Strategies for Social Media SEO in 2024
More and more consumers are turning to social media to research and get information. Discover how you can leverage SEO to fine-tune your social media presence and attract a larger audience.
Contextual Marketing: The Way Forward
Without cookies, agencies focus on first-party data and compliance. Creativity flows when the focus is now on collecting data directly from the user, all in accordance with data protection regulations.
Generative AI Boosts Performance Max performance
Generative AI transforms Performance Max with new ability to generate text and images. Create dynamic ad assets quickly and efficiently to maximize the impact and relevance of your digital campaigns.
Marketing 2024: AI & Branding
Take a look at 2023 – the year that challenged marketers with AI innovations and social media change. Look ahead and prepare for 2024, where we translate lessons learned into strategy and growth.
Hilton's Full-Funnel Success
Discover how Hilton and iProspect turned insights into action with full-funnel marketing that significantly increased awareness and conversions. Get insights into their successful strategies in our latest blog post.
The Search Terms That Unite Us in 2023: A Deep Dive into SEO Trends and Search Behaviors
"Join us on a journey through 2023, a year where shared curiosity shaped our searches. We mark Google's 25th anniversary by looking back at the places, people and questions that sparked our curiosity."
The future of cookies in Chrome: The next step towards phasing out third-party cookies
Chrome is restricting websites from using third-party cookies for 1% of their users, a step in their efforts to limit cross-site tracking.
Build Successful Businesses and Develop Skillfully with Gemini Pro
Gemini Pro, a state-of-the-art AI tool, is now available to developers and businesses. It offers opportunities to build efficient and tailored AI applications to improve the digital performance of the business.
3 Google Features to Help You Find Last Minute Christmas Gifts Online
Google's latest tool for finding last-minute Christmas presents is presented here. Features such as "get it by December 24", package tracking in Gmail and store return policies are now displayed directly to make Christmas shopping easier.