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Articles
Website Tracking: The Key to Data-Driven Marketing
Website tracking is crucial for digital marketers. Get a better understanding of what tracking is and why you should implement it.
Google Ads Performance Max gets improved reporting for assets and channels
Google continues to evolve its Performance Max campaign format, introducing more granular reporting across assets and channels. This update aims to give marketers greater visibility into how different components contribute to performance – and thus the ability to make more data-driven decisions.
AI Overviews: Generative AI in Google Search
Google's launch of AI Overviews has changed how people search for information.
Weather-adjusted Google Ads budget
How Adfreak helped Laserdome & Prison Island weatherize their Google Ads budget
How to measure the true value of marketing
The effectiveness of marketing is often questioned and difficult to measure accurately. Despite advanced tools and large amounts of data, it is a constant challenge to demonstrate the full impact that marketing has on a company's growth. Google has conducted extensive analysis and, in collaboration with industry experts, recently presented the report "The Effectiveness Equation", which takes a holistic approach to how companies can better measure and communicate the true value of their marketing.
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E-commerce or a service company.
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Antonio Markovic
Digital Marketing Engineer
010-641 24 14
antonio@adfreak.se