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Articles
What is SEO and why is it important?
Learn the basics of SEO (search engine optimization) and how important it is to be seen on the web. We will explore both On-Page and Off-Page SEO, including optimizing content, keywords, SEO writing, link building and the role of social media. Additionally, we will present EEAT (Experience, Expertise, Authority, Trust) as an important strategy to improve your website's ranking. Understand the importance of having a user-friendly website and how SEO can increase traffic and sales. Gain insights into how patience and consistent work with SEO strategies lead to long-term online success. You will find more details in the full blog post.
Get more control with Google Tag Manager - this is how server-side tracking works
Discover the benefits of server-side tracking for digital marketing. Learn how this technology improves website performance, data quality and conversion tracking, while protecting your data. This is truly an indispensable tool for marketers who want to optimize their digital strategy and gain deeper insights into customer behaviors. For more details, read the full blog post.
We are launching Meta Ads – Facebook & Instagram advertising
Adfreak is proud to present our new service: Meta Ads. It's a revolution in digital marketing, you know. With the help of this service, we adapt to the ever-changing online behaviors and harness the power of social media to reach and engage our target audience. With Meta Ads, we create freaking entertaining, targeted ads to drive traffic and deepen our customer relationships. Don't miss the chance to discover how Meta Ads can change the game for your digital marketing and join us on this awesome journey.
Demand Gen – Create demand and accelerate purchasing decisions
Adfreak is one of the selected beta testers for Google's new campaign format Demand Gen, which is an improvement on Discovery Ads. With Demand Gen, you get both image and video consumption as well as direct access to platforms such as YouTube Shorts, Gmail and Discover. This is perfect for businesses that focus on social media. Using artificial intelligence and machine learning, Demand Gen creates targeted ads and reaches potential customers similar to your existing audience. In this way, it becomes easier and more effective to market and stimulate economic activity.
Google Ads: Not just search ads
Antonio points out that many people do not make full use of Google Ads. He compares it to driving a Ferrari in first gear. The customer journey is no longer a simple stretch, but rather an exciting path with several different channels. To effectively reach your target group here, you should use a combination of different tools within Google Ads - not just search ads. It includes animated ads, video ads and HTML5 ads. In addition, it is crucial to follow up on the potential customers who have already shown interest, to increase the chance of reaching them again. By using Google Ads in a more complete way, companies can create an effective strategy that covers the entire purchase process and reaches their customers in the best way.
Ready for growth?
Here are some suggestions for companies that can get good results with us:
E-commerce or a service company.
Existing business and want to take your business to new levels online.
New business and needs a tailored strategy.
Need change and improvement of your existing marketing.
Looking for a long-term, strategic digital partner.
Does this sound like you? Then write a few lines and let's get back to you shortly!
Antonio Markovic
Digital Marketing Engineer
010-641 24 14
antonio@adfreak.se