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Articles
SGE - Google's new search results
Check out Google's new SGE (Search Generative Experience), an AI-powered search story that is completely transforming digital search and SEO. Stay tuned and find out how it affects web content, mobile usability and security. To dig deeper into SGE and its impact on search optimization, check out the full blog post.
What is SEO and why is it important?
Learn the basics of SEO (search engine optimization) and how important it is to be seen on the web. We will explore both On-Page and Off-Page SEO, including optimizing content, keywords, SEO writing, link building and the role of social media. Additionally, we will present EEAT (Experience, Expertise, Authority, Trust) as an important strategy to improve your website's ranking. Understand the importance of having a user-friendly website and how SEO can increase traffic and sales. Gain insights into how patience and consistent work with SEO strategies lead to long-term online success. You will find more details in the full blog post.
Get more control with Google Tag Manager - this is how server-side tracking works
Discover the benefits of server-side tracking for digital marketing. Learn how this technology improves website performance, data quality and conversion tracking, while protecting your data. This is truly an indispensable tool for marketers who want to optimize their digital strategy and gain deeper insights into customer behaviors. For more details, read the full blog post.
Demand Gen – Create demand and accelerate purchasing decisions
Adfreak is one of the selected beta testers for Google's new campaign format Demand Gen, which is an improvement on Discovery Ads. With Demand Gen, you get both image and video consumption as well as direct access to platforms such as YouTube Shorts, Gmail and Discover. This is perfect for businesses that focus on social media. Using artificial intelligence and machine learning, Demand Gen creates targeted ads and reaches potential customers similar to your existing audience. In this way, it becomes easier and more effective to market and stimulate economic activity.
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E-commerce or a service company.
Existing business and want to take your business to new levels online.
New business and needs a tailored strategy.
Need change and improvement of your existing marketing.
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Does this sound like you? Then write a few lines and let's get back to you shortly!

Antonio Markovic
Digital Marketing Engineer
010-641 24 14
antonio@adfreak.se