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Articles
Generative AI Boosts Performance Max performance
Generative AI transforms Performance Max with new ability to generate text and images. Create dynamic ad assets quickly and efficiently to maximize the impact and relevance of your digital campaigns.
Hilton's Full-Funnel Success
Discover how Hilton and iProspect turned insights into action with full-funnel marketing that significantly increased awareness and conversions. Get insights into their successful strategies in our latest blog post.
The Search Terms That Unite Us in 2023: A Deep Dive into SEO Trends and Search Behaviors
"Join us on a journey through 2023, a year where shared curiosity shaped our searches. We mark Google's 25th anniversary by looking back at the places, people and questions that sparked our curiosity."
Marketing 2024: AI & Branding
Take a look at 2023 – the year that challenged marketers with AI innovations and social media change. Look ahead and prepare for 2024, where we translate lessons learned into strategy and growth.
The future of cookies in Chrome: The next step towards phasing out third-party cookies
Chrome is restricting websites from using third-party cookies for 1% of their users, a step in their efforts to limit cross-site tracking.
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