Google Ads: Not just search ads

Antonio points out that many people do not make full use of Google Ads. He compares it to driving a Ferrari in first gear. The customer journey is no longer a simple stretch, but rather an exciting path with several different channels. To effectively reach your target group here, you should use a combination of different tools within Google Ads - not just search ads. It includes animated ads, video ads and HTML5 ads. In addition, it is crucial to follow up on the potential customers who have already shown interest, to increase the chance of reaching them again. By using Google Ads in a more complete way, companies can create an effective strategy that covers the entire purchase process and reaches their customers in the best way.