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Digital news
Measuring the impact of brand marketing
Explore strategies to be able to measure the effect of brand marketing. We highlight various techniques that help you see results in a world where increased privacy and security worsen the measurement.
How to set up Google Ads with a low budget
Maximize your Google Ads PPC results on a small budget. Get tips on how to optimize your account to make every penny count.
Google introduces advanced AI tools at Marketing Live
The new era of AI, powered by Google's Gemini model, is revolutionizing search. Users can now get accurate, complex and visual search results faster. Generative AI broadens the search experience, helps creators and improves ads, creating new business opportunities and engagement on platforms like Google and YouTube.
Searching in the Gemini era: 4 trends driven by generative AI
The new AI era, powered by Google's Gemini model, is revolutionizing search. Users can now get accurate, complex and visual search results faster. Generative AI broadens the search experience, helps creators and improves ads, creating new business opportunities and engagement on platforms like Google and YouTube.
How marketers are preparing for a cookieless future in 2024
Master Google's featured snippets to increase organic traffic and visibility. Optimize content for "position zero" by answering questions directly, using clear language, and continuously adapting to algorithm changes.
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Antonio Markovic
Digital Marketing Engineer
010-641 24 14
antonio@adfreak.se