Short videos are hotter than ever and Youtube Shorts is a gold mine for advertisers. But how do you create ads that stand out and really engage in this fast flow? Here at Adfreak, we share our insights - and our deep dive into thousands of Shorts ads reveals the recipe for success.
Skip the manufactured facade - invest in natural content
Forget rigid, traditional ads! On Youtube Shorts, it is important to blend in and create a feeling of belonging to real and genuine content. Think "DIY feeling" rather than a sales pitch - a relaxed and authentic approach wins in the long run. Use your mobile camera and be yourself!
A strong trend is to use influencers and "customers" rather than polished celebrities. According to a survey from Talk Shop 73% of Youtube viewers trust influencers more than big celebrities. By collaborating with creators that your target audience follows, you can reach out with your message in a more credible way.
Capture attention instantly – every second counts
In the Shorts feed, the competition for attention is fierce. It is important to capture the viewers' interest immediately, otherwise there is a great risk that they will swipe on. Start with a direct question, speak directly to the camera and create a sense of closeness and personality.
Get inspiration from players on other platforms to see what works. The important thing is that the message is clear, concise and easy to digest while lying on the sofa scrolling.
Dare to be creative and test yourself
Succeeding on Youtube Shorts is about understanding the unique dynamics of the platform. By creating a more relaxed tone, collaborating with creators, not being salesy, and creating ads that feel natural, you can achieve dreamlike results.
Remember that the most important thing is to dare to experiment! Test yourself, get used to being in front of the camera, analyze the results and let the results guide you in what works and what doesn't. If you manage to capture that "shorts feeling", the possibilities are endless in building trust and personality for your brand. Google's way for a more sustainable future for digital marketing.
Read more about how we at Adfreak work with YouTube as part of our strategy: YouTube Advertising
