Antonio Markovic

Digital Marketer & Writer at Adfreak

Biography

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Author and digital marketer Antonio Markovic

Articles written by Antonio Markovic

Different ways of how SGE will affect the results of search advertising and other metrics.

How Google's Search Engine Affects PPC Marketing

SGE is changing the landscape of PPC marketing by shifting the focus from classic keyword research to the creation of ad copy and analysis of competitor activities. Prepare for a new era where versatility becomes the key to success.
Google's Consent Mode v2 is a feature or mechanism that enables a company, or website owner, to send a consent signal from the site's cookie banner to Google.

Google Consent Mode V2: The risk of losing core Google Ads functions

Read about Google's Consent Mode v2. A crucial update for regular data collection and continued measurable results.
Conversational AI Commerce, Vertex AI search and streamlined customer solutions for e-tailers

Google launches AI-powered tools for e-tailers

Google unveils new AI tools to streamline the use of chatbots, improve product image generation and offer consumers refined search functionality. The goal is a smoother and more personal online shopping experience.
Google Ads with a low budget. Tips and methods

9 Tips for scaling up Google Ads with a low budget: Lead Gen

Do you want to boost your lead generation with Google Ads? Discover nine powerful strategies that can boost your PPC campaigns and drive tangible growth. Learn how to fine-tune every aspect of your ads for optimal performance.
This is what you should know before your SEO optimization in 2024

Your SEO Strategy Checklist for 2024: Marketing Tips

Prepare for SEO success in 2024: Reflect on and strengthen your business priorities, technical SEO and online visibility. A review of key areas ensures a sharp and effective strategy for the coming year.
Generative AI improves and streamlines healthcare.

3 AI forecasts in healthcare 2024 – Future trends

As 2024 approaches, increased use of generative AI (gen AI) is predicted in healthcare organizations to optimize administrative tasks, prepare for large-scale transformations and explore further opportunities.
What will SEO look like in the future?

This is how AI affects the search functions of the future

Experience AI's transformative impact on search engines and learn how it will change the future of search and shape marketing strategies.

SGE vs organic results: Google links difference according to study

SGE's content appeared for 86.8% of the keywords in the analysis, with an average of 10 links per response with only about four being unique.

10 Tips for sustainability with Google in 2024

"Discover Adfreak's 10 best tips for a more sustainable lifestyle. We guide you to informed, environmentally friendly choices every day. Get insights that make a difference!"

2024's Ultimate Marketing Meter

In CMI's "What's New" series, an old marketing metric is seen resurfacing in new ways for the year 2024. Robert Rose discusses why it's now relevant again and how you can start tracking it.