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Articles
Digital Marketing 2024: Your Guide
In 2024, the advertising world will be redefined through innovation and authenticity with a deepened focus on the consumer experience. Now more than ever, it is important to understand and embrace these trends to stay competitive.
Why Is Your Google Search Ranking Dropping? Understand the Cause and Solutions
Understand and fix declining search engine rankings. Read about the reasons for ranking loss on Google, from algorithm updates to technical issues and content quality. Explore effective recovery strategies. Click here for more information.
Publishers: A way forward
Explore The New York Times' digital advertising strategy in Google's official digital marketing publication. Learn about their modern and global advertising methods.
AI in Luxury Marketing: Adfreak's Guide
Ilze DuToit of Relevance explores the potential of generative AI in luxury marketing. She examines the opportunities and challenges that new AI technology brings to the industry, in order to identify the luxury strategies of the future.
Google PMax: New Security Plan
Google is addressing brand safety challenges and improving ad security controls, after Adalytics revealed that ads were wrongly appearing on controversial websites. Actions are planned to protect brands and advertising integrity.
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