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Articles
How marketers are preparing for a cookieless future in 2024
Master Google's featured snippets to increase organic traffic and visibility. Optimize content for "position zero" by answering questions directly, using clear language, and continuously adapting to algorithm changes.
Customize your ad formats in Demand Gen.
Google is introducing new ad format customizations in Demand Gen campaigns that allow advertisers to place their videos in YouTube's in-stream, in-feed and Shorts and optimize content by placement.
Increased ad costs and decreased conversions in 2024
Advertisers are increasingly paying for leads and clicks in search advertising, while Google reports record profits. The latest report highlights increased costs and poorer conversion rates, challenging marketers to adjust their strategies to get better returns on their investments.
Tracking 2024 and the future
We explain the technical and marketing implications of removing third-party cookies, as well as present a plan to prepare for this major change in the industry.
Google Ads launches AI tools for Demand Gen campaigns
Google has launched AI-powered visual tools that streamline the production of creative for Demand Gen campaigns, making it easier for marketers to create engaging ads.
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Antonio Markovic
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antonio@adfreak.se