Meta is rolling out a new ad option called “Flexible Media”. This initiative is another step towards letting Meta AI optimize content. By activating the function, you let Meta decide in which locations the ads should be displayed, where the goal is to find the best locations.
This is how Flexible Media works
Flexible Media offers advertisers the ability to customize media content based on different placements. Meta's system can choose which images or videos to display depending on which ad slot can provide the best results. It is a natural extension of Metas flexible ads, which allows you to submit up to 10 images for an ad and let the platform choose the most appropriate image for each impression.
Automation: The future of ad optimization
The trend with automation continues at a rapid pace, with Meta gradually shifting the responsibility for target group targeting to its AI systems. The AI maps the user's behavioral patterns and engagement to customize ads in real time – faster than a human could.
Is it a good idea to hand over control?
Many business owners may feel a resistance to losing control of their ads. However, given that Meta's AI continuously measures and monitors ad response, trust may increase over time. Many advertisers still avoid the automated options, but it may be worth testing the effect this new method can have on your company's visibility and, ultimately, revenue.
Suggestions for the future
The digital development in advertising points towards a future where data-driven decisions can give us new insights and better results. Flexible Media is part of this development and by giving Meta's system the opportunity to adjust, adapt and optimize ads, we can probably expect to get even better results than before.
Do you want to know more about advertising on Meta Ads? Read HERE
