Laser dome:
Digitalization at the right time
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Introduction
After managing their own media channels for several years, Laserdome began working with us to get help with Google AdsThe aim was to increase sales and maintain its leading position as an activity center.
We implemented an advanced Google Ads strategy with the right ad formats that stretched throughout the marketing funnel.
Our collaboration
As we got to know Laserdome's strengths and challenges, we discovered new opportunities that were then continuously implemented. The collaboration developed and we were also given responsibility for digital advertising in social media. This would mean that we could reach target groups in multiple channels and thus tailor the customer journey in depth.
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Adfreak have proven to be genuine experts in digital marketing, which has been crucial in shaping our strategy and increasing our online visibility especially on google's platforms - but also meta and tiktok.
Henrik Stromberg
Marketing Manager Laserdome
Rebranding
A lot had happened since 1994 when Laserdome first opened its doors. New activities such as pentathlon and children's parties had meant that it spoke to a wider audience than it had initially done.
The adrenaline-filled and raw experience they wanted to convey with the laser game, smoky arenas and loud techno music needed a new image.
Together with Art Director Alessandro Clementi at Clementi Studio Adfreak developed a concept that would create a modern retro-futuristic feel, maintain the authenticity of the brand, and at the same time appeal to a broad audience.
The new Laserdome
By starting a partnership with Adfreak, Laserdome now had:
- A leading presence on Google for new and existing customers.
- A social media strategy that created need, emotion and engagement.
- A new look that ensured the brand's long-term visual communication.
- Better understanding of user behavior, their online opportunities and the digital landscape.