Introduction
The landscape of digital marketing is constantly changing. As we approach the turn of the year, we see the emergence of new technologies, methods and strategies that not only change the way companies interact with their customers, but also impact business results. In this article, we explore some of the most significant 2025 digital trends in marketing that are expected to shape the industry going forward.
The return of the Marketing Mix Model
What are Marketing Mix Models?
Marketing Mix Models (MMM) are analytical tools used to measure the effect different marketing channels have on sales and the brand. This is to find out which marketing efforts really work and to find correlations between different efforts and how they affect other data.
There is a growing need within companies to collect data, analyze and understand it in depth.
Why is MMM becoming relevant again?
Due to increased privacy and security online, such as GDPR and the increasingly fragmented media landscape – MMM is returning as a solution to provide holistic insights at measurement over several channels. With the help of AI and machine learning, modern MMMs are more powerful than ever and the technology is expected to become more and more relevant in the coming years.
AI agents
What is an AI agent?
AI agents are autonomous systems that can manage complex workflows by analyzing data, understanding instructions and making decisions based on machine learning. Unlike regular programs, AI agents can act proactively and work towards a goal.
How AI simplifies workflows
With advanced AI, companies can avoid having to rebuild entire systems. Instead, intelligent tools are introduced that integrate with existing structures and improve decision-making.
A fictional case
Sara is a marketing manager at a tech company and struggles to understand which channel drives the most sales. She implements an ROA agent that collects data from Google Ads, Meta Ads and email campaigns, and analyzes these to identify best ROAS by time of day . The agent shows that email campaigns generate the highest revenue per kroner spent on Tuesdays, which leads to Sara prioritizing that channel on the right days. In addition, the agent predicts that a certain product will sell out within a week, which allows Sara to quickly adjust the inventory. The result is that sales increase by 15 % and Sara saves hours every week on both analysis and reporting.
Shoppable Video: Buy what you see
What is shoppable video?
Shoppable video is a form of interactive content that allows viewers to purchase products directly from a live-streamed or pre-recorded video. This is particularly relevant for social commerce, which is expected to grow strongly until 2028.
Advantages of shoppable video
By turning ads into virtual and interactive stores, companies create not only sales opportunities but also stronger customer engagement. This in turn leads to improved brand experience and increased trust.
Tools and platforms for shoppable video
YouTube integrates Google Merchant Feed to create a seamless shopping experience directly in videos, revolutionizing the way consumers discover and purchase products online.
Mindful marketing
What is mindful marketing?
Mindful marketing is about creating simpler, more engaging and meaningful marketing experiences that reduce customers' difficulty in making decisions. Offers that are too complicated or too many to choose from can cause the customer to either not understand the scrolling speed or not have the energy to make a decision.
Why is this needed now?
In a world filled with information, consumers are looking for simple and authentic messages. Companies that adapt to this trend build deeper relationships with their target audience. Here I would rather recommend creating 50 ads with short and simple messages rather than 10 long texts with explanations that no one can bear to read anyway. Think like this: "Stupid and simple" or "less is more".
Dopamine fasting and customer behavioral changes
The phenomenon of "dopamine fasting" highlights a person's desire for more balance and calm. Mindful marketing supports this change by delivering more conscious content that takes into account the customer's lifestyle and well-being.
Ethical obligation in marketing
What does ethical marketing mean?
Ethical marketing includes sustainability, data integrity and inclusion, which become critical factors for long-term business success.
Consumer demands for ethical brands
Today's customers want to support brands that take their responsibility towards society and the environment seriously. Companies must therefore build trust through transparency and action in this area.
Building a sustainable future
By investing in sustainable strategies, companies can not only improve their reputation but also create a real impact on society. In this way, companies can also gain a new dimension in their purpose, which probably makes both staff and leaders more proud of their successes.
