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    Home / Articles / Google Ads / Page 4

    Google Ads

    3
    minute reading

    Clients experienced an explosion in conversions from Performance Max campaigns, but many proved futile. To improve the quality of Google Ads conversion data, clients used strategic methods to filter and validate leads.

    Google AI in video advertising
    4
    minute reading

    Google AI takes your video ads to the next level through custom placement on YouTube – including in-stream, in-feed and Shorts – as well as across TV, desktop and mobile, driving results and strengthening your marketing impact.

    1
    minute reading

    Google is addressing brand safety challenges and improving ad security controls, after Adalytics revealed that ads were wrongly appearing on controversial websites. Actions are planned to protect brands and advertising integrity.

    2
    minute reading

    Generative AI transforms Performance Max with new ability to generate text and images. Create dynamic ad assets quickly and efficiently to maximize the impact and relevance of your digital campaigns.

    2
    minute reading

    Google's latest tool for finding last-minute Christmas presents is presented here. Features such as "get it by December 24", package tracking in Gmail and store return policies are now displayed directly to make Christmas shopping easier.

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