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Google Ads
Customize your ad formats in Demand Gen.
Google is introducing new ad format customizations in Demand Gen campaigns that allow advertisers to place their videos in YouTube's in-stream, in-feed and Shorts and optimize content by placement.
Increased ad costs and decreased conversions in 2024
Advertisers are increasingly paying for leads and clicks in search advertising, while Google reports record profits. The latest report highlights increased costs and poorer conversion rates, challenging marketers to adjust their strategies to get better returns on their investments.
Google Ads launches AI tools for Demand Gen campaigns
Google has launched AI-powered visual tools that streamline the production of creative for Demand Gen campaigns, making it easier for marketers to create engaging ads.
The complex customer journey: Facts and insights
Today we will dive into how this conscious customer behaves and why he chooses to buy from a certain company. I also highlight how the increasingly complex buying environment offers marketers a unique chance to build consumer trust and steer the user towards purchase.
Gemini is integrated into Performance Max
Adfreak informs: Performance Max introduces new enhancements and AI-powered features like Gemini models for text generation. Experience the advertising strategy and technology of the future today!
Ready for growth?
Here are some suggestions for companies that can get good results with us:
E-commerce or a service company.
Existing business and want to take your business to new levels online.
New business and needs a tailored strategy.
Need change and improvement of your existing marketing.
Looking for a long-term, strategic digital partner.
Does this sound like you? Then write a few lines and let's get back to you shortly!
Antonio Markovic
Digital Marketing Engineer
010-641 24 14
antonio@adfreak.se