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Digital news
Google PMax: New Security Plan
Google is addressing brand safety challenges and improving ad security controls, after Adalytics revealed that ads were wrongly appearing on controversial websites. Actions are planned to protect brands and advertising integrity.
AI in Luxury Marketing: Adfreak's Guide
Ilze DuToit of Relevance explores the potential of generative AI in luxury marketing. She examines the opportunities and challenges that new AI technology brings to the industry, in order to identify the luxury strategies of the future.
Contextual Marketing: The Way Forward
Without cookies, agencies focus on first-party data and compliance. Creativity flows when the focus is now on collecting data directly from the user, all in accordance with data protection regulations.
7 Best Strategies for Social Media SEO in 2024
More and more consumers are turning to social media to research and get information. Discover how you can leverage SEO to fine-tune your social media presence and attract a larger audience.
The Search Terms That Unite Us in 2023: A Deep Dive into SEO Trends and Search Behaviors
"Join us on a journey through 2023, a year where shared curiosity shaped our searches. We mark Google's 25th anniversary by looking back at the places, people and questions that sparked our curiosity."
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