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Google Ads
Google PMax: New Security Plan
Google is addressing brand safety challenges and improving ad security controls, after Adalytics revealed that ads were wrongly appearing on controversial websites. Actions are planned to protect brands and advertising integrity.
Generative AI Boosts Performance Max performance
Generative AI transforms Performance Max with new ability to generate text and images. Create dynamic ad assets quickly and efficiently to maximize the impact and relevance of your digital campaigns.
3 Google Features to Help You Find Last Minute Christmas Gifts Online
Google's latest tool for finding last-minute Christmas presents is presented here. Features such as "get it by December 24", package tracking in Gmail and store return policies are now displayed directly to make Christmas shopping easier.
Maximize reach with Video Reach campaigns
Check out Google's new SGE (Search Generative Experience), an AI-powered search story that is completely transforming digital search and SEO. Stay tuned and find out how it affects web content, mobile usability and security. To dig deeper into SGE and its impact on search optimization, check out the full blog post.
Demand Gen – Create demand and accelerate purchasing decisions
Adfreak is one of the selected beta testers for Google's new campaign format Demand Gen, which is an improvement on Discovery Ads. With Demand Gen, you get both image and video consumption as well as direct access to platforms such as YouTube Shorts, Gmail and Discover. This is perfect for businesses that focus on social media. Using artificial intelligence and machine learning, Demand Gen creates targeted ads and reaches potential customers similar to your existing audience. In this way, it becomes easier and more effective to market and stimulate economic activity.
Ready for growth?
Here are some suggestions for companies that can get good results with us:
E-commerce or a service company.
Existing business and want to take your business to new levels online.
New business and needs a tailored strategy.
Need change and improvement of your existing marketing.
Looking for a long-term, strategic digital partner.
Does this sound like you? Then write a few lines and let's get back to you shortly!
Antonio Markovic
Digital Marketing Engineer
010-641 24 14
antonio@adfreak.se