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Digital news
Performance Max: Learn about Lead-Gen
Clients experienced an explosion in conversions from Performance Max campaigns, but many proved futile. To improve the quality of Google Ads conversion data, clients used strategic methods to filter and validate leads.
Ad Platform Winners and Losers in 2023
Digiday's review clearly shows who succeeded and who struggled in recent digital challenges. Get insider tips and detailed insights in this compact summary.
Digital Marketing 2024: Your Guide
In 2024, the advertising world will be redefined through innovation and authenticity with a deepened focus on the consumer experience. Now more than ever, it is important to understand and embrace these trends to stay competitive.
Why Is Your Google Search Ranking Dropping? Understand the Cause and Solutions
Understand and fix declining search engine rankings. Read about the reasons for ranking loss on Google, from algorithm updates to technical issues and content quality. Explore effective recovery strategies. Click here for more information.
Publishers: A way forward
Explore The New York Times' digital advertising strategy in Google's official digital marketing publication. Learn about their modern and global advertising methods.
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