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Digital news
Searching in the Gemini era: 4 trends driven by generative AI
The new AI era, powered by Google's Gemini model, is revolutionizing search. Users can now get accurate, complex and visual search results faster. Generative AI broadens the search experience, helps creators and improves ads, creating new business opportunities and engagement on platforms like Google and YouTube.
How marketers are preparing for a cookieless future in 2024
Master Google's featured snippets to increase organic traffic and visibility. Optimize content for "position zero" by answering questions directly, using clear language, and continuously adapting to algorithm changes.
Customize your ad formats in Demand Gen.
Google is introducing new ad format customizations in Demand Gen campaigns that allow advertisers to place their videos in YouTube's in-stream, in-feed and Shorts and optimize content by placement.
Tracking 2024 and the future
We explain the technical and marketing implications of removing third-party cookies, as well as present a plan to prepare for this major change in the industry.
Google Ads launches AI tools for Demand Gen campaigns
Google has launched AI-powered visual tools that streamline the production of creative for Demand Gen campaigns, making it easier for marketers to create engaging ads.
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Antonio Markovic
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antonio@adfreak.se