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    what are google signals?
    5
    minute reading

    Discover Google Signals: what it is, its four main features and how to enable it in your GA4 interface. Learn how this feature can improve your data analysis and marketing.

    dominate google search with featured snippets
    2
    minute reading

    Master Google's featured snippets to increase organic traffic and visibility. Optimize content for "position zero" by answering questions directly, using clear language, and continuously adapting to algorithm changes.

    new: Key events replace conversions in GA4
    2
    minute reading

    Google Ads and Analytics present new tools for easier and smoother measurement of your marketing. Discover simplified processes and seamless integration, designed to streamline your ad measurement.

    2
    minute reading

    Without cookies, agencies focus on first-party data and compliance. Creativity flows when the focus is now on collecting data directly from the user, all in accordance with data protection regulations.

    google tag manager server-side tracking
    3
    minute reading

    Discover the benefits of server-side tracking for digital marketing. Learn how this technology improves website performance, data quality and conversion tracking, while protecting your data. This is truly an indispensable tool for marketers who want to optimize their digital strategy and gain deeper insights into customer behaviors. For more details, read the full blog post.

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