Antonio Markovic

Digital Marketer & Writer at Adfreak

Biography

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Author and digital marketer Antonio Markovic

Articles written by Antonio Markovic

new: Key events replace conversions in GA4

Google Analytics: New insights and measurement methods

Google Ads and Analytics present new tools for easier and smoother measurement of your marketing. Discover simplified processes and seamless integration, designed to streamline your ad measurement.
How long is the online customer journey? We answer this in today's post.

The complex customer journey: Facts and insights

Today we will dive into how this conscious customer behaves and why he chooses to buy from a certain company. I also highlight how the increasingly complex buying environment offers marketers a unique chance to build consumer trust and steer the user towards purchase.

SEO mistakes, myths and misunderstandings to avoid

Search optimization practices and algorithm updates are more complex than ever in a tough competitive environment. Avoid these SEO mistakes and misunderstandings to keep your rankings on top.

Email Marketing - 8 Tips to Get Your Followers to Open Your Emails

Email marketing is the key to more customers and higher revenue. It is a constantly changing industry that requires innovative thinking. Here you get eight effective tips to maximize the effect of your campaigns.

Gemini is integrated into Performance Max

Adfreak informs: Performance Max introduces new enhancements and AI-powered features like Gemini models for text generation. Experience the advertising strategy and technology of the future today!

Smart strategies: Save big on this month's advertising

Optimize your marketing budget with the best tools and tactics to lower cost per lead and increase ROI. Learn how to effectively track the effectiveness of your PPC campaigns.
adfreak answers common questions about AI

Answers to your AI marketing questions from Adfreak

Discover answers from Adfreak to the hottest questions about AI in advertising and sustainable marketing with AI.
google highlights adfreak's demand gen strategy in a case study

Däcklines & Adfreak's strategy is noticed by Google

Read about Google's Consent Mode v2. A crucial update for regular data collection and continued measurable results.
Flexibility for better ad results

Maximize performance with AI-powered search ads

With Google AI, Responsive Search Ads creates optimal combinations of headlines and descriptions for customizable, relevant ads. For improved search advertising performance, we're introducing new changes to how ads interact with elements.
Different ways of how SGE will affect the results of search advertising and other metrics.

How Google's Search Engine Affects PPC Marketing

SGE is changing the landscape of PPC marketing by shifting the focus from classic keyword research to the creation of ad copy and analysis of competitor activities. Prepare for a new era where versatility becomes the key to success.