Antonio Markovic
Digital Marketer & Writer at Adfreak
Biography
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Articles written by Antonio Markovic
Increased ad costs and decreased conversions in 2024
Advertisers are increasingly paying for leads and clicks in search advertising, while Google reports record profits. The latest report highlights increased costs and poorer conversion rates, challenging marketers to adjust their strategies to get better returns on their investments.
Customize your ad formats in Demand Gen.
Google is introducing new ad format customizations in Demand Gen campaigns that allow advertisers to place their videos in YouTube's in-stream, in-feed and Shorts and optimize content by placement.
Tracking 2024 and the future
We explain the technical and marketing implications of removing third-party cookies, as well as present a plan to prepare for this major change in the industry.
Google Ads launches AI tools for Demand Gen campaigns
Google has launched AI-powered visual tools that streamline the production of creative for Demand Gen campaigns, making it easier for marketers to create engaging ads.
Google Analytics: New insights and measurement methods
Google Ads and Analytics present new tools for easier and smoother measurement of your marketing. Discover simplified processes and seamless integration, designed to streamline your ad measurement.
The complex customer journey: Facts and insights
Today we will dive into how this conscious customer behaves and why he chooses to buy from a certain company. I also highlight how the increasingly complex buying environment offers marketers a unique chance to build consumer trust and steer the user towards purchase.
SEO mistakes, myths and misunderstandings to avoid
Search optimization practices and algorithm updates are more complex than ever in a tough competitive environment. Avoid these SEO mistakes and misunderstandings to keep your rankings on top.
Email Marketing - 8 Tips to Get Your Followers to Open Your Emails
Email marketing is the key to more customers and higher revenue. It is a constantly changing industry that requires innovative thinking. Here you get eight effective tips to maximize the effect of your campaigns.
Gemini is integrated into Performance Max
Adfreak informs: Performance Max introduces new enhancements and AI-powered features like Gemini models for text generation. Experience the advertising strategy and technology of the future today!
Smart strategies: Save big on this month's advertising
Optimize your marketing budget with the best tools and tactics to lower cost per lead and increase ROI. Learn how to effectively track the effectiveness of your PPC campaigns.