Antonio Markovic

Digital Marketer & Writer at Adfreak

Biography

Feel free to contact me at

Author and digital marketer Antonio Markovic

Articles written by Antonio Markovic

About remarketing advertising in Google Ads

Effective remarketing with Google Ads

Use remarketing ads in Google Ads and increase your income.
create a content marketing strategy

Content marketing checklist to help you scale your strategy

A checklist of tips to help you scale up your content marketing strategy.
how to measure the effect of brand marketing?

Measuring the impact of brand marketing

Explore strategies to be able to measure the effect of brand marketing. We highlight various techniques that help you see results in a world where increased privacy and security worsen the measurement.

How to set up Google Ads with a low budget

Maximize your Google Ads PPC results on a small budget. Get tips on how to optimize your account to make every penny count.

Google introduces advanced AI tools at Marketing Live

The new era of AI, powered by Google's Gemini model, is revolutionizing search. Users can now get accurate, complex and visual search results faster. Generative AI broadens the search experience, helps creators and improves ads, creating new business opportunities and engagement on platforms like Google and YouTube.
how does gemini and generative AI affect google search?

Searching in the Gemini era: 4 trends driven by generative AI

The new AI era, powered by Google's Gemini model, is revolutionizing search. Users can now get accurate, complex and visual search results faster. Generative AI broadens the search experience, helps creators and improves ads, creating new business opportunities and engagement on platforms like Google and YouTube.
dominate google search with featured snippets

How marketers are preparing for a cookieless future in 2024

Master Google's featured snippets to increase organic traffic and visibility. Optimize content for "position zero" by answering questions directly, using clear language, and continuously adapting to algorithm changes.

Increased ad costs and decreased conversions in 2024

Advertisers are increasingly paying for leads and clicks in search advertising, while Google reports record profits. The latest report highlights increased costs and poorer conversion rates, challenging marketers to adjust their strategies to get better returns on their investments.
New Ad Formats in Google Demand Gen

Customize your ad formats in Demand Gen.

Google is introducing new ad format customizations in Demand Gen campaigns that allow advertisers to place their videos in YouTube's in-stream, in-feed and Shorts and optimize content by placement.
tracking 2024 and the disappearance of third-party cookies

Tracking 2024 and the future

We explain the technical and marketing implications of removing third-party cookies, as well as present a plan to prepare for this major change in the industry.
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