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Articles
How Google's Search Engine Affects PPC Marketing
SGE is changing the landscape of PPC marketing by shifting the focus from classic keyword research to the creation of ad copy and analysis of competitor activities. Prepare for a new era where versatility becomes the key to success.
Google Consent Mode V2: The risk of losing core Google Ads functions
Read about Google's Consent Mode v2. A crucial update for regular data collection and continued measurable results.
Google launches AI-powered tools for e-tailers
Google unveils new AI tools to streamline the use of chatbots, improve product image generation and offer consumers refined search functionality. The goal is a smoother and more personal online shopping experience.
9 Tips for scaling up Google Ads with a low budget: Lead Gen
Do you want to boost your lead generation with Google Ads? Discover nine powerful strategies that can boost your PPC campaigns and drive tangible growth. Learn how to fine-tune every aspect of your ads for optimal performance.
Your SEO Strategy Checklist for 2024: Marketing Tips
Prepare for SEO success in 2024: Reflect on and strengthen your business priorities, technical SEO and online visibility. A review of key areas ensures a sharp and effective strategy for the coming year.
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