GOOGLE TAG MANAGER AGENCY
A genuine Google Tag Manager agency
To make better decisions, you need reliable data.
Google Tag Manager is the hub that connects your marketing, analytics, and tracking – and when implemented correctly, it becomes the foundation for all data-driven growth.
Empley
Why is tracking important?
Data-driven decisions
Google Tag Manager gives you the confidence to trust your data. All campaigns, clicks, and conversions are tracked consistently across platforms and on your website – giving your marketing a solid foundation for data-driven decisions.
Smarter advertising
When GTM is properly implemented, Google Ads, Meta Ads and other platforms better data to optimize against. The result? Lower cost per conversion, higher ROAS and marketing that actually learns what works.
Sustainable and scalable measurement
GTM lets you scale your tracking as your business grows – without touching your website code. It’s the foundation for server-side tracking, GDPR security and long-term control over all your data.
A Google Tag Manager agency helps companies implement and manage website tracking in a correct and GDPR-safe way. Adfreak creates robust GTM structures that collect the right data for Google Ads, Meta Ads, GA4 and other advertising platforms – so your campaigns are optimized with reliable insights and measurable impact.
Implement consent
Tracking users on your website is crucial to optimizing your digital marketing. It is equally important to do so in a manner that complies with laws and regulations.
Adfreak certified partner with Cookiebot and can help you to:
- Obtain consent from your visitors in a GDPR-compliant manner.
- Configure the latest version of Consent Mode.
- Get a transparent and detailed overview of how your users consent to cookies.
What are conversions and conversion optimization?
A conversion on a website refers to a specific action a user takes that is of value to the business. It can be anything from making a purchase on an e-commerce site to filling out a contact form on a service-based website. Basically, a conversion is any action that the company considers to be a desired result of the user's visit to the website.
Conversion rate optimization, or CRO, is the process of increasing the percentage of website visitors who take a desired action. It can be anything from making a purchase to signing up for a newsletter. By understanding what factors drive conversions on your website and making changes to improve the user experience, you can increase your conversion rate and increase your business' success.
CRO involves analyzing data about user behavior on your website and making changes based on that data. This may include redesigning the layout of your website, making the navigation more user-friendly, or testing different calls to action. By constantly testing and refining your website, you can optimize it for the highest possible conversion rate.
Tracking can help you build new audiences
Event tracking on a website can help you build important marketing audiences by giving you a better understanding of your users and their behavior. By tracking specific events on your website, such as form submissions, purchases, button clicks and page views, you can collect data about how users interact with your website. This can provide valuable insights into their interests, preferences and motivations, which you can then use to create targeted marketing campaigns.
For example, if you run an e-commerce store and track events where users add items to their cart and complete purchases, you can use this information to create targeted email campaigns to users who have abandoned their cart. Or, if you run a service-based business and track form submissions for potential customers, you can use this information to create targeted ads to users who have expressed interest in your services.
Overall, event tracking can help you create a more complete picture of your website visitors and use that information to create targeted marketing campaigns that are more likely to be successful.
Here is a list of events and conversions that can be tracked on a website:
Form submissions
Phone call
Buttons
Page views
File downloads
Video playbacks
Image click
Scroll
Product views (for e-commerce sites)
Product listings (for e-commerce sites)
Add to Cart Events (for eCommerce sites)
Sales (for e-commerce sites)
Registration for newsletters or other mailing lists
What needs to be tracked on your particular website depends on the goals of the business and the functions of the website. However, these are some common events and conversions that are often tracked on websites.
Track your website!
Success stories
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Track conversions and events from advertising tools
In addition to tracking events on your website, we also offer help setting up and tracking conversions for a variety of advertising platforms. These platforms include:
Find out more
Google Ads Conversions
We help you implement conversion tracking in Google AdsThis allows you to understand the effectiveness of your campaigns and make decisions based on data insights.
LinkedIn Conversions
We can help you set up and track conversions using LinkedIn tags and conversion tracking. This allows you to understand the results of your LinkedIn ads and make informed decisions about how to reach and engage your target audience.
Microsoft Universal Event Tracking
We can help you set up and track conversions using Microsoft Ads UET tags. This allows you to understand the performance of your Microsoft Ads campaigns and make data-driven decisions about how to optimize them.
Meta Pixel
We install the Meta Pixel on your website and track valuable events that occur after people click on your ads on Facebook and Instagram.
TikTok Pixel
Adfreak helps businesses quickly and accurately install the TikTok pixel on their website, allowing them to record important events like purchases and leads. By ensuring that the right conversion events are tracked, Adfreak gives marketers better data to optimize campaigns and maximize ROI. TikTok advertising.
GA4 Events
By using these tools, you can get a comprehensive picture of the performance of your online advertising campaigns and make informed decisions about how to optimize them for success.
Let us help you set up and track conversions on these platforms to get the most out of your marketing efforts.
Ready for growth?
Here are some suggestions for companies that can get good results with us:
E-commerce or a service company.
Existing business and want to take your business to new levels online.
New business and needs a tailored strategy.
Need change and improvement of your existing marketing.
Looking for a long-term, strategic digital partner.
Does this sound like you? Then write a few lines and let's get back to you shortly!
Antonio Markovic
Digital Marketing Engineer
010-641 24 14
antonio@adfreak.se