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Google PMax: New Security Plan
Google is addressing brand safety challenges and improving ad security controls, after Adalytics revealed that ads were wrongly appearing on controversial websites. Actions are planned to protect brands and advertising integrity.
AI in Luxury Marketing: Adfreak's Guide
Ilze DuToit of Relevance explores the potential of generative AI in luxury marketing. She examines the opportunities and challenges that new AI technology brings to the industry, in order to identify the luxury strategies of the future.
Contextual Marketing: The Way Forward
Without cookies, agencies focus on first-party data and compliance. Creativity flows when the focus is now on collecting data directly from the user, all in accordance with data protection regulations.
7 Best Strategies for Social Media SEO in 2024
More and more consumers are turning to social media to research and get information. Discover how you can leverage SEO to fine-tune your social media presence and attract a larger audience.
Generative AI Boosts Performance Max performance
Generative AI transforms Performance Max with new ability to generate text and images. Create dynamic ad assets quickly and efficiently to maximize the impact and relevance of your digital campaigns.
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