Antonio Markovic

Digital Marketer & Writer at Adfreak

Biography

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Author and digital marketer Antonio Markovic

Articles written by Antonio Markovic

Google Ads Performance Max gets improved reporting with more insights into assets

Google Ads Performance Max gets improved reporting for assets and channels

Google continues to evolve its Performance Max campaign format, introducing more granular reporting across assets and channels. This update aims to give marketers greater visibility into how different components contribute to performance – and thus the ability to make more data-driven decisions.
AI Overviews

AI Overviews: Generative AI in Google Search

Google's launch of AI Overviews has changed how people search for information.
Automatic budget adjustments in Google Ads based on weather conditions and cities.

Weather-adjusted Google Ads budget

How Adfreak helped Laserdome & Prison Island weatherize their Google Ads budget
How do you measure the impact of marketing?

How to measure the true value of marketing

The effectiveness of marketing is often questioned and difficult to measure accurately. Despite advanced tools and large amounts of data, it is a constant challenge to demonstrate the full impact that marketing has on a company's growth. Google has conducted extensive analysis and, in collaboration with industry experts, recently presented the report "The Effectiveness Equation", which takes a holistic approach to how companies can better measure and communicate the true value of their marketing.
Performance Max updates 2025

Performance Max updates 2025: More control and insight

Performance Max campaigns will receive several new features in 2025, including improved controls, reporting, and creative capabilities that make it easier for advertisers to control campaign results and gain more insights into performance.
how to use data in search advertising.

Good data, good AI and good search ads

Search advertising is changing and we explain how to use your data and AI to improve your search ads.
3 new ways to be productive with Gemini for Google Workspace

3 new ways to be productive with Gemini for Google Workspace

We have tested Gemini for Workspace and tell you about some smart features that can streamline the workflow.
Digital trends in marketing 2025

Digital trends 2025

In this article, we explore some of the most significant 2025 digital trends in marketing that are expected to shape the industry going forward.
What are HTML5 Ads?

HTML5 Ads

HTML ads are a creative and engaging ad format that can increase interactions with the target audience. Learn about their benefits and different uses to maximize your results.
Meta upgrades its AI optimization with the Flexible Media function.

Meta introduces flexible media ads

Meta is rolling out a new ad option called "Flexible Media." This initiative is another step towards letting Meta AI optimize content.
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