Antonio Markovic

With over a decade of experience in digital marketing, Antonio Markovic has established himself as a strategic marketer and founder of Adfreak, a digital agency helping businesses grow online. Antonio specializes in SEM, Paid Social and web analytics and is driven by making businesses grow sustainably online. With a passion for constantly being at the forefront of digital developments, Antonio comes up with creative and innovative solutions for every challenge. He is also a valued author and advisor who is happy to share his insights. When Antonio is not building the next big digital project, you can often find him training or enjoying music - preferably to energetic house beats. Always ready for new challenges, both in his professional life and in his free time, he is your right partner to take your company's digital presence to the next level.

2024's Ultimate Marketing Meter

In CMI's "What's New" series, an old marketing metric is seen resurfacing in new ways for the year 2024. Robert Rose discusses why it's now relevant again and how you can start tracking it.

Facebook launches link history for users

Facebook's new feature collects link history automatically, but users can opt out of this. The default setting is on and may affect user experience as well as personalized ads.
Search engine optimization types

Different types of SEO

In the sea of the digital world with almost 2 million active websites, SEO is the key to visibility. SEO, or search engine optimization, is a critical marketing strategy that determines how well your website ranks in search results.

Google AI in video advertising

Google's AI for Video Advertising: The Future of Digital Marketing

Google AI takes your video ads to the next level through custom placement on YouTube – including in-stream, in-feed and Shorts – as well as across TV, desktop and mobile, driving results and strengthening your marketing impact.

Performance Max: Learn about Lead-Gen

Clients experienced an explosion in conversions from Performance Max campaigns, but many proved futile. To improve the quality of Google Ads conversion data, clients used strategic methods to filter and validate leads.
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