Antonio Markovic

With over a decade of experience in digital marketing, Antonio Markovic has established himself as a strategic marketer and founder of Adfreak, a digital agency helping businesses grow online. Antonio specializes in SEM, Paid Social and web analytics and is driven by making businesses grow sustainably online. With a passion for constantly being at the forefront of digital developments, Antonio comes up with creative and innovative solutions for every challenge. He is also a valued author and advisor who is happy to share his insights. When Antonio is not building the next big digital project, you can often find him training or enjoying music - preferably to energetic house beats. Always ready for new challenges, both in his professional life and in his free time, he is your right partner to take your company's digital presence to the next level.

How marketers are preparing for a cookieless future in 2024

May 16, 2024

Master Google's featured snippets to increase organic traffic and visibility. Optimize content for "position zero" by answering questions directly, using clear language, and continuously adapting to algorithm changes.

Increased ad costs and decreased conversions in 2024

May 15, 2024

Advertisers are increasingly paying for leads and clicks in search advertising, while Google reports record profits. The latest report highlights increased costs and poorer conversion rates, challenging marketers to adjust their strategies to get better returns on their investments.

Customize your ad formats in Demand Gen.

May 15, 2024

Google is introducing new ad format customizations in Demand Gen campaigns that allow advertisers to place their videos in YouTube's in-stream, in-feed and Shorts and optimize content by placement.

Tracking 2024 and the future

May 6, 2024

We explain the technical and marketing implications of removing third-party cookies, as well as present a plan to prepare for this major change in the industry.

Google Ads launches AI tools for Demand Gen campaigns

April 27, 2024

Google has launched AI-powered visual tools that streamline the production of creative for Demand Gen campaigns, making it easier for marketers to create engaging ads.