Antonio Markovic

With over a decade of experience in digital marketing, Antonio Markovic has established himself as a strategic marketer and founder of Adfreak, a digital agency helping businesses grow online. Antonio specializes in SEM, Paid Social and web analytics and is driven by making businesses grow sustainably online. With a passion for constantly being at the forefront of digital developments, Antonio comes up with creative and innovative solutions for every challenge. He is also a valued author and advisor who is happy to share his insights. When Antonio is not building the next big digital project, you can often find him training or enjoying music - preferably to energetic house beats. Always ready for new challenges, both in his professional life and in his free time, he is your right partner to take your company's digital presence to the next level.

Tracking 2024 and the future

May 6, 2024

We explain the technical and marketing implications of removing third-party cookies, as well as present a plan to prepare for this major change in the industry.

Google Ads launches AI tools for Demand Gen campaigns

April 27, 2024

Google has launched AI-powered visual tools that streamline the production of creative for Demand Gen campaigns, making it easier for marketers to create engaging ads.

Google Analytics: New insights and measurement methods

March 21, 2024

Google Ads and Analytics present new tools for easier and smoother measurement of your marketing. Discover simplified processes and seamless integration, designed to streamline your ad measurement.

The complex customer journey: Facts and insights

March 17, 2024

Today we will dive into how this conscious customer behaves and why he chooses to buy from a certain company. I also highlight how the increasingly complex buying environment offers marketers a unique chance to build consumer trust and steer the user towards purchase.

SEO mistakes, myths and misunderstandings to avoid

March 11, 2024

Search optimization practices and algorithm updates are more complex than ever in a tough competitive environment. Avoid these SEO mistakes and misunderstandings to keep your rankings on top.