Antonio Markovic
Digital Marketer & Writer at Adfreak
Biography
Feel free to contact me at
Articles written by Antonio Markovic
Digital Marketing 2024: Your Guide
In 2024, the advertising world will be redefined through innovation and authenticity with a deepened focus on the consumer experience. Now more than ever, it is important to understand and embrace these trends to stay competitive.
Publishers: A way forward
Explore The New York Times' digital advertising strategy in Google's official digital marketing publication. Learn about their modern and global advertising methods.
AI in Luxury Marketing: Adfreak's Guide
Ilze DuToit of Relevance explores the potential of generative AI in luxury marketing. She examines the opportunities and challenges that new AI technology brings to the industry, in order to identify the luxury strategies of the future.
Google PMax: New Security Plan
Google is addressing brand safety challenges and improving ad security controls, after Adalytics revealed that ads were wrongly appearing on controversial websites. Actions are planned to protect brands and advertising integrity.
7 Best Strategies for Social Media SEO in 2024
More and more consumers are turning to social media to research and get information. Discover how you can leverage SEO to fine-tune your social media presence and attract a larger audience.
Contextual Marketing: The Way Forward
Without cookies, agencies focus on first-party data and compliance. Creativity flows when the focus is now on collecting data directly from the user, all in accordance with data protection regulations.
Generative AI Boosts Performance Max performance
Generative AI transforms Performance Max with new ability to generate text and images. Create dynamic ad assets quickly and efficiently to maximize the impact and relevance of your digital campaigns.
Marketing 2024: AI & Branding
Take a look at 2023 – the year that challenged marketers with AI innovations and social media change. Look ahead and prepare for 2024, where we translate lessons learned into strategy and growth.
Hilton's Full-Funnel Success
Discover how Hilton and iProspect turned insights into action with full-funnel marketing that significantly increased awareness and conversions. Get insights into their successful strategies in our latest blog post.
The Search Terms That Unite Us in 2023: A Deep Dive into SEO Trends and Search Behaviors
"Join us on a journey through 2023, a year where shared curiosity shaped our searches. We mark Google's 25th anniversary by looking back at the places, people and questions that sparked our curiosity."