With over a decade of experience in digital marketing, Antonio Markovic has established himself as a strategic marketer and founder of Adfreak, a digital agency helping businesses grow online. Antonio specializes in SEM, Paid Social and web analytics and is driven by making businesses grow sustainably online. With a passion for constantly being at the forefront of digital developments, Antonio comes up with creative and innovative solutions for every challenge. He is also a valued author and advisor who is happy to share his insights. When Antonio is not building the next big digital project, you can often find him training or enjoying music - preferably to energetic house beats. Always ready for new challenges, both in his professional life and in his free time, he is your right partner to take your company's digital presence to the next level.
Adfreak is one of the selected beta testers for Google's new campaign format Demand Gen, which is an improvement on Discovery Ads. With Demand Gen, you get both image and video consumption as well as direct access to platforms such as YouTube Shorts, Gmail and Discover. This is perfect for businesses that focus on social media. Using artificial intelligence and machine learning, Demand Gen creates targeted ads and reaches potential customers similar to your existing audience. In this way, it becomes easier and more effective to market and stimulate economic activity.
Antonio points out that many people do not make full use of Google Ads. He compares it to driving a Ferrari in first gear. The customer journey is no longer a simple stretch, but rather an exciting path with several different channels. To effectively reach your target group here, you should use a combination of different tools within Google Ads - not just search ads. It includes animated ads, video ads and HTML5 ads. In addition, it is crucial to follow up on the potential customers who have already shown interest, to increase the chance of reaching them again. By using Google Ads in a more complete way, companies can create an effective strategy that covers the entire purchase process and reaches their customers in the best way.
Google Ads is like a digital highway that connects your business with the right customers at exactly the right time. Imagine a world where every click gives you the opportunity to create strong customer relationships. With Google Ads, you can navigate the exciting world of digital advertising with precision, reach your target audience efficiently and turn searches into successful business opportunities. This isn't just about advertising - it's about the art of being seen where and when it really matters.
