Antonio Markovic
Digital Marketer & Writer at Adfreak
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Articles written by Antonio Markovic
Searching in the Gemini era: 4 trends driven by generative AI
The new AI era, powered by Google's Gemini model, is revolutionizing search. Users can now get accurate, complex and visual search results faster. Generative AI broadens the search experience, helps creators and improves ads, creating new business opportunities and engagement on platforms like Google and YouTube.
How marketers are preparing for a cookieless future in 2024
Master Google's featured snippets to increase organic traffic and visibility. Optimize content for "position zero" by answering questions directly, using clear language, and continuously adapting to algorithm changes.
Increased ad costs and decreased conversions in 2024
Advertisers are increasingly paying for leads and clicks in search advertising, while Google reports record profits. The latest report highlights increased costs and poorer conversion rates, challenging marketers to adjust their strategies to get better returns on their investments.
Customize your ad formats in Demand Gen.
Google is introducing new ad format customizations in Demand Gen campaigns that allow advertisers to place their videos in YouTube's in-stream, in-feed and Shorts and optimize content by placement.
Tracking 2024 and the future
We explain the technical and marketing implications of removing third-party cookies, as well as present a plan to prepare for this major change in the industry.
Google Ads launches AI tools for Demand Gen campaigns
Google has launched AI-powered visual tools that streamline the production of creative for Demand Gen campaigns, making it easier for marketers to create engaging ads.
Google Analytics: New insights and measurement methods
Google Ads and Analytics present new tools for easier and smoother measurement of your marketing. Discover simplified processes and seamless integration, designed to streamline your ad measurement.
The complex customer journey: Facts and insights
Today we will dive into how this conscious customer behaves and why he chooses to buy from a certain company. I also highlight how the increasingly complex buying environment offers marketers a unique chance to build consumer trust and steer the user towards purchase.
SEO mistakes, myths and misunderstandings to avoid
Search optimization practices and algorithm updates are more complex than ever in a tough competitive environment. Avoid these SEO mistakes and misunderstandings to keep your rankings on top.
Email Marketing - 8 Tips to Get Your Followers to Open Your Emails
Email marketing is the key to more customers and higher revenue. It is a constantly changing industry that requires innovative thinking. Here you get eight effective tips to maximize the effect of your campaigns.