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Articles
Increased ad costs and decreased conversions in 2024
Advertisers are increasingly paying for leads and clicks in search advertising, while Google reports record profits. The latest report highlights increased costs and poorer conversion rates, challenging marketers to adjust their strategies to get better returns on their investments.
Tracking 2024 and the future
We explain the technical and marketing implications of removing third-party cookies, as well as present a plan to prepare for this major change in the industry.
Google Ads launches AI tools for Demand Gen campaigns
Google has launched AI-powered visual tools that streamline the production of creative for Demand Gen campaigns, making it easier for marketers to create engaging ads.
Google Analytics: New insights and measurement methods
Google Ads and Analytics present new tools for easier and smoother measurement of your marketing. Discover simplified processes and seamless integration, designed to streamline your ad measurement.
The complex customer journey: Facts and insights
Today we will dive into how this conscious customer behaves and why he chooses to buy from a certain company. I also highlight how the increasingly complex buying environment offers marketers a unique chance to build consumer trust and steer the user towards purchase.
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Antonio Markovic
Digital Marketing Engineer
010-641 24 14
antonio@adfreak.se