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Articles
AI in Luxury Marketing: Adfreak's Guide
Ilze DuToit of Relevance explores the potential of generative AI in luxury marketing. She examines the opportunities and challenges that new AI technology brings to the industry, in order to identify the luxury strategies of the future.
Contextual Marketing: The Way Forward
Without cookies, agencies focus on first-party data and compliance. Creativity flows when the focus is now on collecting data directly from the user, all in accordance with data protection regulations.
Hilton's Full-Funnel Success
Discover how Hilton and iProspect turned insights into action with full-funnel marketing that significantly increased awareness and conversions. Get insights into their successful strategies in our latest blog post.
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