{"id":24110,"date":"2025-06-10T12:34:41","date_gmt":"2025-06-10T10:34:41","guid":{"rendered":"https:\/\/adfreak.se\/?p=24110"},"modified":"2025-06-10T12:36:54","modified_gmt":"2025-06-10T10:36:54","slug":"customized-google-ads-budget","status":"publish","type":"post","link":"https:\/\/adfreak.se\/en\/digitala-nyheter\/vaderanpassad-google-ads-budget\/","title":{"rendered":"Weather-adjusted Google Ads budget"},"content":{"rendered":"

How Adfreak helped Laserdome & Prison Island weatherize their Google Ads budget<\/h2>\n\n\n\n

For businesses that Laser Dome<\/a> and Prison Island<\/a>, whose offerings fall into the indoor activities category, weather plays a direct role in demand. When the sun is shining, people are drawn outdoors, while rainy and cloudy days increase interest in indoor activities. Adfreak helped two well-known brands take another step forward by automatically adjusting their ad budgets in Google Ads<\/a> based on current weather conditions from SMHI API,<\/a> in real time.<\/p>\n\n\n\n

The challenge: Seasonal and weather-driven demand<\/h2>\n\n\n\n

During the summer months, Laserdome and Prison Island clearly see how the number of bookings varies depending on the weather. When the weather forecast shows sun and high temperatures, interest in staying indoors decreases. This creates an inefficiency in advertising, where budgets risk being used up during times of low conversion.<\/p>\n\n\n\n

The solution: Automated budget adjustment via SMHI and Google Ads Script<\/h2>\n\n\n\n

Adfreak's solution is based on an integration between weather data from SMHI and a customized Google Ads script. Every day, current weather data is loaded from SMHI's API - with a focus on temperature, rain, wind and weather status in Malm\u00f6, Gothenburg and Helsingborg, where the operations are active.<\/p>\n\n\n\n

How it works technically \u2013 from CSV to budget adjustment<\/h2>\n\n\n\n

The first script retrieves new data every morning about the weather information from SMHI and structures it in a Google spreadsheet. The script then summarizes the weather between the times that the businesses are open. This summarized weather data for the different cities is then used as the basis for how the next script in Google Ads <\/a>will adjust budgets for specific campaigns. Depending on whether it is sunny, cloudy or raining \u2013 and depending on the temperature \u2013 a multiplier is calculated that adjusts the campaign budget up or down.<\/p>\n\n\n\n

Example: Rain in Gothenburg = higher budget<\/h2>\n\n\n\n

If the weather forecast for Gothenburg shows moderate rain<\/em> and a temperature of no more than 15\u00b0C, the script automatically increases the budget by up to 40 % for the campaigns that are marked with the correct label. If instead there are clear skies and 25\u00b0C, the budget is significantly reduced. This gives Laserdome and Prison Island a real competitive advantage \u2013 to be most visible when interest is greatest and, above all, to use their budget more efficiently.<\/p>\n\n\n\n

Technical structure: Scalable and secure<\/h2>\n\n\n\n

The solution is built with reusability in mind. By linking campaign labels to specific cities and applying a clear logic for adjusting budgets \u2013 based on weather status and temperature range \u2013 the same structure can be easily applied to multiple locations or businesses with similar challenges.<\/p>\n\n\n\n

Do you have a local business that is affected by the weather? Then you should contact us and get help implementing this solution! <\/p>\n\n\n\nGet help now<\/a>\n\n\n\n

Result: Smoother budget utilization and increased profitability<\/h2>\n\n\n\n
    \n
  • More efficient budget allocation: Less waste of advertising budget during periods of low demand.<\/li>\n\n\n\n
  • Higher visibility at the right times: Ads appear when the conversion probability is highest.<\/li>\n\n\n\n
  • Automated process: No manual adjustment required \u2013 everything happens automatically on a daily basis.<\/li>\n<\/ul>\n\n\n\n

    Conclusion: From reactive to proactive advertising<\/h3>\n\n\n\n

    Using weather-driven Google Ads campaigns, Laserdome and Prison Island have taken a major step towards more dynamic and sophisticated advertising. This is a clear example of how data and automation can have a business-critical impact \u2013 when technology is adapted to real-world behavioral patterns. <\/p>","protected":false},"excerpt":{"rendered":"

    How Adfreak helped Laserdome & Prison Island weatherize their Google Ads budget<\/p>","protected":false},"author":5,"featured_media":24113,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[53,50,37,64,46],"tags":[],"class_list":["post-24110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-annonsering","category-digitala-nyheter","category-google-ads","category-rapporter","category-highlights"],"acf":[],"yoast_head":"\nAdfreaks och v\u00e4deranpassad budget i Google Ads<\/title>\n<meta name=\"description\" content=\"S\u00e5 hj\u00e4lpte Adfreak Laserdome & Prison Island att v\u00e4deranpassa sina Google Ads-kampanjers budgetar. L\u00e4s hela inl\u00e4gget h\u00e4r!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adfreak.se\/en\/digital-news\/customized-google-ads-budget\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adfreak - Digital annonsbyr\u00e5 | Digitala nyheter | V\u00e4deranpassad Google Ads-budget\" \/>\n<meta property=\"og:description\" content=\"S\u00e5 hj\u00e4lpte Adfreak Laserdome & Prison Island att v\u00e4deranpassa sina Google Ads-kampanjers budgetar. L\u00e4s hela inl\u00e4gget h\u00e4r!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adfreak.se\/en\/digital-news\/customized-google-ads-budget\/\" \/>\n<meta property=\"og:site_name\" content=\"Adfreak - Digital annonsbyr\u00e5\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adfreak.se\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/adfreak.se\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-10T10:34:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-10T10:36:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adfreak.se\/wp-content\/uploads\/2025\/06\/Blogginlaggsbild-mall-10.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1700\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Antonio Markovic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AdfreakSwe\" \/>\n<meta name=\"twitter:site\" content=\"@AdfreakSwe\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Antonio Markovic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/adfreak.se\\\/digitala-nyheter\\\/vaderanpassad-google-ads-budget\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/adfreak.se\\\/digitala-nyheter\\\/vaderanpassad-google-ads-budget\\\/\"},\"author\":{\"name\":\"Antonio Markovic\",\"@id\":\"https:\\\/\\\/adfreak.se\\\/#\\\/schema\\\/person\\\/957f17bb12672e6b4ba3d20fab0654cf\"},\"headline\":\"V\u00e4deranpassad Google Ads-budget\",\"datePublished\":\"2025-06-10T10:34:41+00:00\",\"dateModified\":\"2025-06-10T10:36:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/adfreak.se\\\/digitala-nyheter\\\/vaderanpassad-google-ads-budget\\\/\"},\"wordCount\":602,\"publisher\":{\"@id\":\"https:\\\/\\\/adfreak.se\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/adfreak.se\\\/digitala-nyheter\\\/vaderanpassad-google-ads-budget\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/adfreak.se\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Blogginlaggsbild-mall-10.webp\",\"articleSection\":[\"Digital annonsering\",\"Digitala nyheter\",\"Google Ads\",\"Rapporter\",\"Rekommenderat\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/adfreak.se\\\/digitala-nyheter\\\/vaderanpassad-google-ads-budget\\\/\",\"url\":\"https:\\\/\\\/adfreak.se\\\/digitala-nyheter\\\/vaderanpassad-google-ads-budget\\\/\",\"name\":\"Adfreaks och v\u00e4deranpassad budget i Google Ads\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/adfreak.se\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/adfreak.se\\\/digitala-nyheter\\\/vaderanpassad-google-ads-budget\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/adfreak.se\\\/digitala-nyheter\\\/vaderanpassad-google-ads-budget\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/adfreak.se\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Blogginlaggsbild-mall-10.webp\",\"datePublished\":\"2025-06-10T10:34:41+00:00\",\"dateModified\":\"2025-06-10T10:36:54+00:00\",\"description\":\"S\u00e5 hj\u00e4lpte Adfreak Laserdome & Prison Island att v\u00e4deranpassa sina Google Ads-kampanjers budgetar. L\u00e4s hela inl\u00e4gget h\u00e4r!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/adfreak.se\\\/digitala-nyheter\\\/vaderanpassad-google-ads-budget\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/adfreak.se\\\/digitala-nyheter\\\/vaderanpassad-google-ads-budget\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/adfreak.se\\\/digitala-nyheter\\\/vaderanpassad-google-ads-budget\\\/#primaryimage\",\"url\":\"https:\\\/\\\/adfreak.se\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Blogginlaggsbild-mall-10.webp\",\"contentUrl\":\"https:\\\/\\\/adfreak.se\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Blogginlaggsbild-mall-10.webp\",\"width\":1700,\"height\":1000,\"caption\":\"Budget by weather - Automatisk budgetjusteringing i Google Ads baserat p\u00e5 v\u00e4derf\u00f6rh\u00e5llanden och st\u00e4der.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/adfreak.se\\\/digitala-nyheter\\\/vaderanpassad-google-ads-budget\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Hem\",\"item\":\"https:\\\/\\\/adfreak.se\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digitala nyheter\",\"item\":\"https:\\\/\\\/adfreak.se\\\/en\\\/blog\\\/digital-news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"V\u00e4deranpassad Google Ads-budget\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/adfreak.se\\\/#website\",\"url\":\"https:\\\/\\\/adfreak.se\\\/\",\"name\":\"Adfreak - Digital marknadsf\u00f6ringsbyr\u00e5\",\"description\":\"Be creative in a data-driven world\",\"publisher\":{\"@id\":\"https:\\\/\\\/adfreak.se\\\/#organization\"},\"alternateName\":\"Adfreak Google Ads byr\u00e5, s\u00f6kmotorskonsult\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/adfreak.se\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/adfreak.se\\\/#organization\",\"name\":\"Adfreak AB\",\"alternateName\":\"Adfreak AB\",\"url\":\"https:\\\/\\\/adfreak.se\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/adfreak.se\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/adfreak.se\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/icon215x215.png\",\"contentUrl\":\"https:\\\/\\\/adfreak.se\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/icon215x215.png\",\"width\":512,\"height\":512,\"caption\":\"Adfreak AB\"},\"image\":{\"@id\":\"https:\\\/\\\/adfreak.se\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/adfreak.se\",\"https:\\\/\\\/x.com\\\/AdfreakSwe\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/89661020\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC4r-bcl-MdaUJ5VetvAFcoA\"],\"description\":\"Adfreak \u00e4r en digital marknadsf\u00f6ringsingenj\u00f6rer som arbetar med kreativ och teknisk kommunikation p\u00e5 de digitala annonsplattformarna. Adfreak erbjuder kompletta avancerad webbplatssp\u00e5rning med fokus p\u00e5 integritet och dataskydd. Till oss kommer de som beh\u00f6ver hj\u00e4lp med allt fr\u00e5n Google Ads till fullskaliga tillv\u00e4xtstrategier. Vi \u00e4r specialister p\u00e5 digital marknadsf\u00f6ring och kan erbjuda professionell hj\u00e4lp f\u00f6r den som vill skala upp sitt f\u00f6retag.\",\"email\":\"antonio@adfreak.se\",\"telephone\":\"010-641 24 14\",\"legalName\":\"Adfreak AB\",\"foundingDate\":\"2023-03-01\",\"vatID\":\"SE559423167101\",\"taxID\":\"SE559423167101\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"},\"publishingPrinciples\":\"https:\\\/\\\/adfreak.se\\\/cookiepolicy\\\/\",\"actionableFeedbackPolicy\":\"https:\\\/\\\/adfreak.se\\\/cookiepolicy\\\/\",\"ethicsPolicy\":\"https:\\\/\\\/adfreak.se\\\/cookiepolicy\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/adfreak.se\\\/#\\\/schema\\\/person\\\/957f17bb12672e6b4ba3d20fab0654cf\",\"name\":\"Antonio Markovic\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b9493f0c2c638d07c481feecd21b31c434d0fca1b801094d47a7f0d6adae707b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b9493f0c2c638d07c481feecd21b31c434d0fca1b801094d47a7f0d6adae707b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b9493f0c2c638d07c481feecd21b31c434d0fca1b801094d47a7f0d6adae707b?s=96&d=mm&r=g\",\"caption\":\"Antonio Markovic\"},\"description\":\"Med \u00f6ver ett decennium av erfarenhet inom digital marknadsf\u00f6ring har Antonio Markovic etablerat sig som en strategisk marknadsf\u00f6rare och grundare av Adfreak, en digital byr\u00e5 som hj\u00e4lper f\u00f6retag att v\u00e4xa online. Antonio \u00e4r specialiserad inom SEM, Paid Social och webbanalys och drivs av att f\u00e5 f\u00f6retag att v\u00e4xa h\u00e5llbart online. Med en passion f\u00f6r att st\u00e4ndigt ligga i framkant av den digitala utvecklingen, hittar Antonio p\u00e5 kreativa och innovativa l\u00f6sningar f\u00f6r varje utmaning. Han \u00e4r ocks\u00e5 en uppskattad f\u00f6rfattare och r\u00e5dgivare som g\u00e4rna delar med sig av sina insikter. N\u00e4r Antonio inte bygger n\u00e4sta stora digitala projekt, hittar du honom ofta p\u00e5 tr\u00e4ningspass eller njutandes av musik \u2013 g\u00e4rna till energifyllda house-beats. Alltid redo f\u00f6r nya utmaningar, b\u00e5de i yrkeslivet och p\u00e5 fritiden, \u00e4r han din r\u00e4tta partner f\u00f6r att ta ditt f\u00f6retags digitala n\u00e4rvaro till n\u00e4sta niv\u00e5.\",\"sameAs\":[\"https:\\\/\\\/adfreak.se\\\/\",\"https:\\\/\\\/www.facebook.com\\\/adfreak.se\",\"https:\\\/\\\/www.instagram.com\\\/adfreak.se\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/antonio-markovic-794ab664\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@Adfreak-marketing\"],\"honorificPrefix\":\"Mr\",\"honorificSuffix\":\"CEO\",\"birthDate\":\"1985-01-23\",\"gender\":\"man\",\"knowsAbout\":[\"Paid Search\",\"Paid Social\",\"SEO\",\"Webbanalys\"],\"knowsLanguage\":[\"Svenska\",\"Engelska\",\"Kroatiska\"],\"jobTitle\":\"Grundare av Adfreak & Digital Marketing Engineer\",\"worksFor\":\"Adfreak AB\",\"url\":\"https:\\\/\\\/adfreak.se\\\/en\\\/author\\\/antonio-markovic\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Adfreaks and weather-adjusted budget in Google Ads","description":"How Adfreak helped Laserdome & Prison Island weatherize their Google Ads campaign budgets. Read the full post here!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adfreak.se\/en\/digital-news\/customized-google-ads-budget\/","og_locale":"en_US","og_type":"article","og_title":"Adfreak - Digital annonsbyr\u00e5 | Digitala nyheter | V\u00e4deranpassad Google Ads-budget","og_description":"S\u00e5 hj\u00e4lpte Adfreak Laserdome & Prison Island att v\u00e4deranpassa sina Google Ads-kampanjers budgetar. L\u00e4s hela inl\u00e4gget h\u00e4r!","og_url":"https:\/\/adfreak.se\/en\/digital-news\/customized-google-ads-budget\/","og_site_name":"Adfreak - Digital annonsbyr\u00e5","article_publisher":"https:\/\/www.facebook.com\/adfreak.se","article_author":"https:\/\/www.facebook.com\/adfreak.se","article_published_time":"2025-06-10T10:34:41+00:00","article_modified_time":"2025-06-10T10:36:54+00:00","og_image":[{"width":1700,"height":1000,"url":"https:\/\/adfreak.se\/wp-content\/uploads\/2025\/06\/Blogginlaggsbild-mall-10.webp","type":"image\/webp"}],"author":"Antonio Markovic","twitter_card":"summary_large_image","twitter_creator":"@AdfreakSwe","twitter_site":"@AdfreakSwe","twitter_misc":{"Written by":"Antonio Markovic","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/adfreak.se\/digitala-nyheter\/vaderanpassad-google-ads-budget\/#article","isPartOf":{"@id":"https:\/\/adfreak.se\/digitala-nyheter\/vaderanpassad-google-ads-budget\/"},"author":{"name":"Antonio Markovic","@id":"https:\/\/adfreak.se\/#\/schema\/person\/957f17bb12672e6b4ba3d20fab0654cf"},"headline":"V\u00e4deranpassad Google Ads-budget","datePublished":"2025-06-10T10:34:41+00:00","dateModified":"2025-06-10T10:36:54+00:00","mainEntityOfPage":{"@id":"https:\/\/adfreak.se\/digitala-nyheter\/vaderanpassad-google-ads-budget\/"},"wordCount":602,"publisher":{"@id":"https:\/\/adfreak.se\/#organization"},"image":{"@id":"https:\/\/adfreak.se\/digitala-nyheter\/vaderanpassad-google-ads-budget\/#primaryimage"},"thumbnailUrl":"https:\/\/adfreak.se\/wp-content\/uploads\/2025\/06\/Blogginlaggsbild-mall-10.webp","articleSection":["Digital annonsering","Digitala nyheter","Google Ads","Rapporter","Rekommenderat"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/adfreak.se\/digitala-nyheter\/vaderanpassad-google-ads-budget\/","url":"https:\/\/adfreak.se\/digitala-nyheter\/vaderanpassad-google-ads-budget\/","name":"Adfreaks and weather-adjusted budget in Google Ads","isPartOf":{"@id":"https:\/\/adfreak.se\/#website"},"primaryImageOfPage":{"@id":"https:\/\/adfreak.se\/digitala-nyheter\/vaderanpassad-google-ads-budget\/#primaryimage"},"image":{"@id":"https:\/\/adfreak.se\/digitala-nyheter\/vaderanpassad-google-ads-budget\/#primaryimage"},"thumbnailUrl":"https:\/\/adfreak.se\/wp-content\/uploads\/2025\/06\/Blogginlaggsbild-mall-10.webp","datePublished":"2025-06-10T10:34:41+00:00","dateModified":"2025-06-10T10:36:54+00:00","description":"How Adfreak helped Laserdome & Prison Island weatherize their Google Ads campaign budgets. Read the full post here!","breadcrumb":{"@id":"https:\/\/adfreak.se\/digitala-nyheter\/vaderanpassad-google-ads-budget\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adfreak.se\/digitala-nyheter\/vaderanpassad-google-ads-budget\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/adfreak.se\/digitala-nyheter\/vaderanpassad-google-ads-budget\/#primaryimage","url":"https:\/\/adfreak.se\/wp-content\/uploads\/2025\/06\/Blogginlaggsbild-mall-10.webp","contentUrl":"https:\/\/adfreak.se\/wp-content\/uploads\/2025\/06\/Blogginlaggsbild-mall-10.webp","width":1700,"height":1000,"caption":"Budget by weather - Automatisk budgetjusteringing i Google Ads baserat p\u00e5 v\u00e4derf\u00f6rh\u00e5llanden och st\u00e4der."},{"@type":"BreadcrumbList","@id":"https:\/\/adfreak.se\/digitala-nyheter\/vaderanpassad-google-ads-budget\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Hem","item":"https:\/\/adfreak.se\/"},{"@type":"ListItem","position":2,"name":"Digitala nyheter","item":"https:\/\/adfreak.se\/en\/blog\/digital-news\/"},{"@type":"ListItem","position":3,"name":"V\u00e4deranpassad Google Ads-budget"}]},{"@type":"WebSite","@id":"https:\/\/adfreak.se\/#website","url":"https:\/\/adfreak.se\/","name":"Adfreak - Digital Marketing Agency","description":"Be creative in a data-driven world","publisher":{"@id":"https:\/\/adfreak.se\/#organization"},"alternateName":"Adfreak Google Ads byr\u00e5, s\u00f6kmotorskonsult","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adfreak.se\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/adfreak.se\/#organization","name":"Adfreak AB","alternateName":"Adfreak AB","url":"https:\/\/adfreak.se\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/adfreak.se\/#\/schema\/logo\/image\/","url":"https:\/\/adfreak.se\/wp-content\/uploads\/2024\/02\/icon215x215.png","contentUrl":"https:\/\/adfreak.se\/wp-content\/uploads\/2024\/02\/icon215x215.png","width":512,"height":512,"caption":"Adfreak AB"},"image":{"@id":"https:\/\/adfreak.se\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/adfreak.se","https:\/\/x.com\/AdfreakSwe","https:\/\/www.linkedin.com\/company\/89661020\/","https:\/\/www.youtube.com\/channel\/UC4r-bcl-MdaUJ5VetvAFcoA"],"description":"Adfreak is a digital marketing engineer who works with creative and technical communication on the digital advertising platforms. Adfreak offers complete advanced website tracking with a focus on privacy and data protection. Those who need help with everything from Google Ads to full-scale growth strategies come to us. We are specialists in digital marketing and can offer professional help for those who want to scale up their business.","email":"antonio@adfreak.se","telephone":"010-641 24 14","legalName":"Adfreak AB","foundingDate":"2023-03-01","vatID":"SE559423167101","taxID":"SE559423167101","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"publishingPrinciples":"https:\/\/adfreak.se\/cookiepolicy\/","actionableFeedbackPolicy":"https:\/\/adfreak.se\/cookiepolicy\/","ethicsPolicy":"https:\/\/adfreak.se\/cookiepolicy\/"},{"@type":"Person","@id":"https:\/\/adfreak.se\/#\/schema\/person\/957f17bb12672e6b4ba3d20fab0654cf","name":"Antonio Markovic","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b9493f0c2c638d07c481feecd21b31c434d0fca1b801094d47a7f0d6adae707b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b9493f0c2c638d07c481feecd21b31c434d0fca1b801094d47a7f0d6adae707b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b9493f0c2c638d07c481feecd21b31c434d0fca1b801094d47a7f0d6adae707b?s=96&d=mm&r=g","caption":"Antonio Markovic"},"description":"With over a decade of experience in digital marketing, Antonio Markovic has established himself as a strategic marketer and founder of Adfreak, a digital agency that helps businesses grow online. Antonio specializes in SEM, Paid Social and web analytics and is driven by making businesses grow sustainably online. With a passion for constantly being at the forefront of digital developments, Antonio comes up with creative and innovative solutions for every challenge. He is also a valued author and advisor who is happy to share his insights. When Antonio isn't building the next big digital project, you can often find him working out or enjoying music - preferably to energetic house beats. Always ready for new challenges, both in his professional life and in his free time, he is your right partner to take your company's digital presence to the next level.","sameAs":["https:\/\/adfreak.se\/","https:\/\/www.facebook.com\/adfreak.se","https:\/\/www.instagram.com\/adfreak.se\/","https:\/\/www.linkedin.com\/in\/antonio-markovic-794ab664\/","https:\/\/www.youtube.com\/@Adfreak-marketing"],"honorificPrefix":"Mr","honorificSuffix":"CEO","birthDate":"1985-01-23","gender":"man","knowsAbout":["Paid Search","Paid Social","SEO","Webbanalys"],"knowsLanguage":["Svenska","Engelska","Kroatiska"],"jobTitle":"Grundare av Adfreak & Digital Marketing Engineer","worksFor":"Adfreak AB","url":"https:\/\/adfreak.se\/en\/author\/antonio-markovic\/"}]}},"_links":{"self":[{"href":"https:\/\/adfreak.se\/en\/wp-json\/wp\/v2\/posts\/24110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adfreak.se\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adfreak.se\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adfreak.se\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/adfreak.se\/en\/wp-json\/wp\/v2\/comments?post=24110"}],"version-history":[{"count":13,"href":"https:\/\/adfreak.se\/en\/wp-json\/wp\/v2\/posts\/24110\/revisions"}],"predecessor-version":[{"id":24126,"href":"https:\/\/adfreak.se\/en\/wp-json\/wp\/v2\/posts\/24110\/revisions\/24126"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adfreak.se\/en\/wp-json\/wp\/v2\/media\/24113"}],"wp:attachment":[{"href":"https:\/\/adfreak.se\/en\/wp-json\/wp\/v2\/media?parent=24110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adfreak.se\/en\/wp-json\/wp\/v2\/categories?post=24110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adfreak.se\/en\/wp-json\/wp\/v2\/tags?post=24110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}