{"id":22990,"date":"2024-10-16T19:04:41","date_gmt":"2024-10-16T17:04:41","guid":{"rendered":"https:\/\/adfreak.se\/?p=22990"},"modified":"2024-12-29T23:24:33","modified_gmt":"2024-12-29T21:24:33","slug":"google-signals-explained-3","status":"publish","type":"post","link":"https:\/\/adfreak.se\/en\/digitala-nyheter\/julhandeln-2024-forsta-kundernas-beteende-och-maximera-google-ads\/","title":{"rendered":"Christmas shopping 2024: Understand customer behavior and maximize Google Ads"},"content":{"rendered":"

Christmas shopping 2024 is upon us and is now more relevant than ever, with its extended season and changing consumer behaviours. To navigate this peak season, Adfreak shares key insights and strategies to maximize your digital marketing through Google Ads<\/a>. Let's dive into their valuable advice and techniques..<\/p>\n\n\n\n

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Changed consumer behavior<\/h4>\n\n\n\n

During the extended Christmas shopping period from October to the end of December, we have seen a change in shopping patterns.
Identified profiles such as The Deliberate, The Deal Seeker, The Determined and The Devoted indicate greater variation in how different groups approach their purchase decisions. Financial aspects such as timely payroll also mean more money available to consumers, potentially driving sales even further during the 2024 Christmas shopping season.<\/p>\n\n\n\n

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Strategies for success<\/h4>\n\n\n\n
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  1. Set the right goals: Focus on changing your Return on Ad Spend (ROAS) to maximize growth. Use tools like Performance Planner<\/a> to predict and adjust campaign results. Here you can get an indication of how your ROAS interacts with budget and your business goals within the specified period. <\/li>\n\n\n\n
  2. Optimize budget management: To avoid budget constraints, leverage Performance Max<\/a>-budget tools and seasonal budget adjustments. Adjusting the budget is like adjusting the hours of a brick-and-mortar store\u2014you don't want to close the store halfway through the rush. Also add a new custom column in Google Ads that shows your spent budget in real time at the campaign level. Use the calyl: Cost\/report_days_count()\/Daily budget<\/mark> \u2013 and then add the custom column to the campaign overview.<\/li>\n\n\n\n
  3. Customize campaigns effectively: \u201dUse Seasonal Bid Adjustments<\/a>\u201d to manage conversion rate changes and use Performance Max to leverage seasonal promotions. Don't forget to both raise and lower the expected conversion rate.<\/li>\n<\/ol>\n\n\n\n
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    Important settings in Google Ads<\/h4>\n\n\n\n