{"id":22520,"date":"2024-08-29T21:46:16","date_gmt":"2024-08-29T19:46:16","guid":{"rendered":"https:\/\/adfreak.se\/?p=22520"},"modified":"2024-08-29T21:46:19","modified_gmt":"2024-08-29T19:46:19","slug":"google-signals-explained","status":"publish","type":"post","link":"https:\/\/adfreak.se\/en\/digitala-nyheter\/google-signals-forklarat\/","title":{"rendered":"Google Signals explained"},"content":{"rendered":"

Technology has come a long way since the days of the first analytics tools, and today there are more features than ever.<\/span><\/p>\n

\n

Google Signals<\/a> is not entirely new; it was first introduced in Universal Analytics. With the arrival of Google Analytics 4<\/a> it has evolved and become even better.<\/p>\n

But, what is Google Signals and how can it be useful (or not)? Should you even use it or know what it means? We will dive deeper into these issues in this article.<\/p>\n

What are Google Signals?<\/h2>\n

Introduced in 2018, it is a Google Analytics feature that allows you to track users across devices on websites and apps where they are logged in with their Google Accounts<\/a> and have activated Ad Personalization<\/a>.<\/p>\n

By linking logged-in users with collected data i GA4<\/a>, it becomes possible with remarketing<\/a> across multiple devices and export important events<\/a> (also called conversion events) to Google Ads<\/a>. All this data is session-based.<\/p>\n

The main purpose of Google Signals was to address the increasing challenges in measurement given growing privacy online, and GDPR<\/a>. Compared to third-party cookies, it aggregates personal user data so that it is anonymized and not processed by third parties.<\/p>\n

However, it still provides information about what users do on the website.<\/p>\n

It is important to note that when GA4 is connected BigQuery<\/a>, exports the event data associated with pseudonymous cookies, which means that the same user is counted multiple times across different devices. This means that there will be a difference between the data you see in GA4 and in BigQuery.<\/p>\n

Google Signals in GA4: Features Explained<\/h2>\n

Google Signals offers four key features when enabled:<\/p>\n

1. Reporting across multiple units<\/h3>\n

This enables reporting across platforms by linking data about devices and activities from different sessions if used User ID<\/a>. This provides an understanding of what a user has done from start to finish. So, from having found your website until it has converted.<\/p>\n

This cross-device activity is tracked when users are signed in to their Google Accounts on the following devices:<\/p>\n

    \n
  1. Google Chrome<\/li>\n
  2. Google Chrome browser<\/li>\n
  3. Other browsers<\/li>\n
  4. Clients and other apps that require a Google Account<\/li>\n
  5. Android devices<\/li>\n
  6. iOS devices (For iOS 14+ you must use User ID to track across multiple devices)<\/li>\n<\/ol>\n

    2. Remarketing<\/h3>\n

    You can create remarketing audiences in Google Analytics 4<\/a> and share them with your linked advertising accounts in Google Ads and other Google Marketing Platform (GMP) advertising products.<\/p>\n

    This makes it possible to serve ads in remarketing campaigns across devices to users who have enabled ad personalization.<\/p>\n<\/div>\n

    \n

    3. Advertisement reporting<\/h3>\n

    This gives you a more holistic view of a user's customer journey and interactions with ads. For example, if a user sees your ad, visits your website on their computer, then comes back and completes a purchase via their mobile phone.<\/p>\n

    4. Demographics and interests<\/h3>\n

    GA4 collects data related to demographics and interests when Google Signals are enabled, which is possible through device identifier<\/a> and users who are logged into their Google accounts with "Ad customization" enabled.<\/p>\n

    If you disable these functions, remarketing will not be possible, and conversion modeling<\/a> in linked Google Ads as well as Search Ads 360 accounts are also negatively affected.<\/p>\n

    How to enable Google Signals<\/h2>\n

    To enable Google Signals, you need editor or administrator access in GA4. After logging into your GA4 property, follow these steps below:<\/p>\n

    Go to Administrator<\/strong> \u2192 Click on Data collection \u2192 Enable Data collection with Google signals.
    \n<\/strong>If you disable collection for a region, GA4 will retain all historical data that you have collected based on your data retention settings, but no new data will be collected from the time of the change.<\/p>\n

    If you disable the collection of Google Signals data, you will lose access to audiences based on that data, ad reporting, and demographic and interest information.<\/p>\n

    If you use a server-side tracking with Google Tag Manager, you need to configure it differently.<\/p>\n

    Here is a guide<\/a> from Google to get started.<\/p>\n

    Uses of Google Signals<\/h2>\n

    There can be several uses depending on what you want to achieve, but it is not only limited to them. How you use the available data is entirely up to you.<\/p>\n<\/div>\n

    Insights<\/h3>\n
      \n
    1. Number of users vs. devices: Get a more accurate picture of how many unique users are visiting your site, instead of just seeing the number of devices.<\/li>\n
    2. Cross-device customer journeys: Follow users' steps through your website, regardless of the device they're using.<\/li>\n
    3. User behavior: Understand how different user groups behave on your website and identify the most valuable segments.<\/li>\n
    4. Cross-device campaign performance: Evaluate the effectiveness of your marketing channels and campaigns across devices.<\/li>\n
    5. Remarketing audiences: Reach users with relevant ads across multiple devices and increase the chance of conversion.<\/li>\n<\/ol>\n
      \n

      Should you enable Google Signals?<\/h2>\n

      Until a few months ago, enabling Google Signals meant that it would be part of the selected The reporting identity<\/a>, which affected how the data was displayed to users through something called Thresholding<\/a>.<\/p>\n

      Then things changed, and you could choose whether or not you wanted Google Signals to be part of your reporting identity.<\/p>\n

      Finally, Google decided to completely remove Google Signals from the reporting identity, which solved the thresholding problem altogether.<\/p>\n

      However, using Google Signals means that you must have all the necessary privacy and consent settings in place and let your website visitors know that their data is being collected and how it is being used. For this purpose you should have one privacy policy<\/a> on the website that includes information about this feature and how it collects personal data. Google Consent Mode<\/a> and one Consent Management Platform<\/a> (CMP) that displays a consent banner on your website, enabling users to give their consent to this type of data collection.<\/p>\n

      It is also a good idea to consult your legal team regarding the collection and storage of user data depending on the regions or countries in which you operate.<\/p>\n

      Summary<\/h2>\n

      Google Signals is a feature that is here to stay. It will continue to improve to offer more accuracy and value \u2013 we hope at least.<\/p>\n

      In this Google Signals article, we have covered what Google Signals is and its important features. We've also looked at how to enable it from the interface of your GA4 property.<\/p>\n

      We learned about some uses and how they can be beneficial to us, but that's not all - how you use the available data also depends on you and your business model.<\/p>\n

      Finally, we discussed some legal aspects and requirements of using Google Signals and why it is important to involve your legal team.<\/p>\n

      We also addressed why it is more important than ever to have a privacy policy, a cookie policy.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

      Discover Google Signals: what it is, its four main features and how to enable it in your GA4 interface. Learn how this feature can improve your data analysis and marketing.<\/p>","protected":false},"author":5,"featured_media":22716,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,45,50,47],"tags":[49],"class_list":["post-22520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analys","category-data","category-digitala-nyheter","category-guides","tag-nyheter"],"acf":[],"yoast_head":"\nGoogle Signals: En djupdykning i dess funktioner och anv\u00e4ndning<\/title>\n<meta name=\"description\" content=\"Utforska Google Signals och dess anv\u00e4ndbarhet. L\u00e4r dig hur denna Google Analytics-funktion sp\u00e5rar anv\u00e4ndare \u00f6ver olika enheter och appar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adfreak.se\/en\/digital-news\/google-signals-explained\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adfreak - Digital annonsbyr\u00e5 | Digitala nyheter | Google Signals f\u00f6rklarat\" \/>\n<meta property=\"og:description\" content=\"Utforska Google Signals och dess anv\u00e4ndbarhet. L\u00e4r dig hur denna Google Analytics-funktion sp\u00e5rar anv\u00e4ndare \u00f6ver olika enheter och appar.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adfreak.se\/en\/digital-news\/google-signals-explained\/\" \/>\n<meta property=\"og:site_name\" content=\"Adfreak - Digital annonsbyr\u00e5\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adfreak.se\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/adfreak.se\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-29T19:46:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-29T19:46:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adfreak.se\/wp-content\/uploads\/2024\/08\/google-signals-01.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1710\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Antonio Markovic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AdfreakSwe\" \/>\n<meta name=\"twitter:site\" content=\"@AdfreakSwe\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Antonio Markovic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/adfreak.se\\\/digitala-nyheter\\\/google-signals-forklarat\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/adfreak.se\\\/digitala-nyheter\\\/google-signals-forklarat\\\/\"},\"author\":{\"name\":\"Antonio Markovic\",\"@id\":\"https:\\\/\\\/adfreak.se\\\/#\\\/schema\\\/person\\\/957f17bb12672e6b4ba3d20fab0654cf\"},\"headline\":\"Google Signals f\u00f6rklarat\",\"datePublished\":\"2024-08-29T19:46:16+00:00\",\"dateModified\":\"2024-08-29T19:46:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/adfreak.se\\\/digitala-nyheter\\\/google-signals-forklarat\\\/\"},\"wordCount\":1247,\"publisher\":{\"@id\":\"https:\\\/\\\/adfreak.se\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/adfreak.se\\\/digitala-nyheter\\\/google-signals-forklarat\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/adfreak.se\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/google-signals-01.webp\",\"keywords\":[\"Nyheter\"],\"articleSection\":[\"Analys\",\"Data\",\"Digitala nyheter\",\"Guider\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/adfreak.se\\\/digitala-nyheter\\\/google-signals-forklarat\\\/\",\"url\":\"https:\\\/\\\/adfreak.se\\\/digitala-nyheter\\\/google-signals-forklarat\\\/\",\"name\":\"Google Signals: En djupdykning i dess funktioner och anv\u00e4ndning\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/adfreak.se\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/adfreak.se\\\/digitala-nyheter\\\/google-signals-forklarat\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/adfreak.se\\\/digitala-nyheter\\\/google-signals-forklarat\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/adfreak.se\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/google-signals-01.webp\",\"datePublished\":\"2024-08-29T19:46:16+00:00\",\"dateModified\":\"2024-08-29T19:46:19+00:00\",\"description\":\"Utforska Google Signals och dess anv\u00e4ndbarhet. L\u00e4r dig hur denna Google Analytics-funktion sp\u00e5rar anv\u00e4ndare \u00f6ver olika enheter och appar.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/adfreak.se\\\/digitala-nyheter\\\/google-signals-forklarat\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/adfreak.se\\\/digitala-nyheter\\\/google-signals-forklarat\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/adfreak.se\\\/digitala-nyheter\\\/google-signals-forklarat\\\/#primaryimage\",\"url\":\"https:\\\/\\\/adfreak.se\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/google-signals-01.webp\",\"contentUrl\":\"https:\\\/\\\/adfreak.se\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/google-signals-01.webp\",\"width\":1710,\"height\":1000,\"caption\":\"vad \u00e4r google signals?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/adfreak.se\\\/digitala-nyheter\\\/google-signals-forklarat\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Hem\",\"item\":\"https:\\\/\\\/adfreak.se\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digitala nyheter\",\"item\":\"https:\\\/\\\/adfreak.se\\\/en\\\/blog\\\/digital-news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Google Signals f\u00f6rklarat\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/adfreak.se\\\/#website\",\"url\":\"https:\\\/\\\/adfreak.se\\\/\",\"name\":\"Adfreak - Digital marknadsf\u00f6ringsbyr\u00e5\",\"description\":\"Be creative in a data-driven world\",\"publisher\":{\"@id\":\"https:\\\/\\\/adfreak.se\\\/#organization\"},\"alternateName\":\"Adfreak Google Ads byr\u00e5, s\u00f6kmotorskonsult\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/adfreak.se\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/adfreak.se\\\/#organization\",\"name\":\"Adfreak AB\",\"alternateName\":\"Adfreak AB\",\"url\":\"https:\\\/\\\/adfreak.se\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/adfreak.se\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/adfreak.se\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/icon215x215.png\",\"contentUrl\":\"https:\\\/\\\/adfreak.se\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/icon215x215.png\",\"width\":512,\"height\":512,\"caption\":\"Adfreak AB\"},\"image\":{\"@id\":\"https:\\\/\\\/adfreak.se\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/adfreak.se\",\"https:\\\/\\\/x.com\\\/AdfreakSwe\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/89661020\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC4r-bcl-MdaUJ5VetvAFcoA\"],\"description\":\"Adfreak \u00e4r en digital marknadsf\u00f6ringsingenj\u00f6rer som arbetar med kreativ och teknisk kommunikation p\u00e5 de digitala annonsplattformarna. Adfreak erbjuder kompletta avancerad webbplatssp\u00e5rning med fokus p\u00e5 integritet och dataskydd. Till oss kommer de som beh\u00f6ver hj\u00e4lp med allt fr\u00e5n Google Ads till fullskaliga tillv\u00e4xtstrategier. Vi \u00e4r specialister p\u00e5 digital marknadsf\u00f6ring och kan erbjuda professionell hj\u00e4lp f\u00f6r den som vill skala upp sitt f\u00f6retag.\",\"email\":\"antonio@adfreak.se\",\"telephone\":\"010-641 24 14\",\"legalName\":\"Adfreak AB\",\"foundingDate\":\"2023-03-01\",\"vatID\":\"SE559423167101\",\"taxID\":\"SE559423167101\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"},\"publishingPrinciples\":\"https:\\\/\\\/adfreak.se\\\/cookiepolicy\\\/\",\"actionableFeedbackPolicy\":\"https:\\\/\\\/adfreak.se\\\/cookiepolicy\\\/\",\"ethicsPolicy\":\"https:\\\/\\\/adfreak.se\\\/cookiepolicy\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/adfreak.se\\\/#\\\/schema\\\/person\\\/957f17bb12672e6b4ba3d20fab0654cf\",\"name\":\"Antonio Markovic\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b9493f0c2c638d07c481feecd21b31c434d0fca1b801094d47a7f0d6adae707b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b9493f0c2c638d07c481feecd21b31c434d0fca1b801094d47a7f0d6adae707b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b9493f0c2c638d07c481feecd21b31c434d0fca1b801094d47a7f0d6adae707b?s=96&d=mm&r=g\",\"caption\":\"Antonio Markovic\"},\"description\":\"Med \u00f6ver ett decennium av erfarenhet inom digital marknadsf\u00f6ring har Antonio Markovic etablerat sig som en strategisk marknadsf\u00f6rare och grundare av Adfreak, en digital byr\u00e5 som hj\u00e4lper f\u00f6retag att v\u00e4xa online. Antonio \u00e4r specialiserad inom SEM, Paid Social och webbanalys och drivs av att f\u00e5 f\u00f6retag att v\u00e4xa h\u00e5llbart online. Med en passion f\u00f6r att st\u00e4ndigt ligga i framkant av den digitala utvecklingen, hittar Antonio p\u00e5 kreativa och innovativa l\u00f6sningar f\u00f6r varje utmaning. Han \u00e4r ocks\u00e5 en uppskattad f\u00f6rfattare och r\u00e5dgivare som g\u00e4rna delar med sig av sina insikter. N\u00e4r Antonio inte bygger n\u00e4sta stora digitala projekt, hittar du honom ofta p\u00e5 tr\u00e4ningspass eller njutandes av musik \u2013 g\u00e4rna till energifyllda house-beats. Alltid redo f\u00f6r nya utmaningar, b\u00e5de i yrkeslivet och p\u00e5 fritiden, \u00e4r han din r\u00e4tta partner f\u00f6r att ta ditt f\u00f6retags digitala n\u00e4rvaro till n\u00e4sta niv\u00e5.\",\"sameAs\":[\"https:\\\/\\\/adfreak.se\\\/\",\"https:\\\/\\\/www.facebook.com\\\/adfreak.se\",\"https:\\\/\\\/www.instagram.com\\\/adfreak.se\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/antonio-markovic-794ab664\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@Adfreak-marketing\"],\"honorificPrefix\":\"Mr\",\"honorificSuffix\":\"CEO\",\"birthDate\":\"1985-01-23\",\"gender\":\"man\",\"knowsAbout\":[\"Paid Search\",\"Paid Social\",\"SEO\",\"Webbanalys\"],\"knowsLanguage\":[\"Svenska\",\"Engelska\",\"Kroatiska\"],\"jobTitle\":\"Grundare av Adfreak & Digital Marketing Engineer\",\"worksFor\":\"Adfreak AB\",\"url\":\"https:\\\/\\\/adfreak.se\\\/en\\\/author\\\/antonio-markovic\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Google Signals: A deep dive into its features and usage","description":"Explore Google Signals and its usefulness. Learn how this Google Analytics feature tracks users across devices and apps.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adfreak.se\/en\/digital-news\/google-signals-explained\/","og_locale":"en_US","og_type":"article","og_title":"Adfreak - Digital annonsbyr\u00e5 | Digitala nyheter | Google Signals f\u00f6rklarat","og_description":"Utforska Google Signals och dess anv\u00e4ndbarhet. L\u00e4r dig hur denna Google Analytics-funktion sp\u00e5rar anv\u00e4ndare \u00f6ver olika enheter och appar.","og_url":"https:\/\/adfreak.se\/en\/digital-news\/google-signals-explained\/","og_site_name":"Adfreak - Digital annonsbyr\u00e5","article_publisher":"https:\/\/www.facebook.com\/adfreak.se","article_author":"https:\/\/www.facebook.com\/adfreak.se","article_published_time":"2024-08-29T19:46:16+00:00","article_modified_time":"2024-08-29T19:46:19+00:00","og_image":[{"width":1710,"height":1000,"url":"https:\/\/adfreak.se\/wp-content\/uploads\/2024\/08\/google-signals-01.webp","type":"image\/webp"}],"author":"Antonio Markovic","twitter_card":"summary_large_image","twitter_creator":"@AdfreakSwe","twitter_site":"@AdfreakSwe","twitter_misc":{"Written by":"Antonio Markovic","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/adfreak.se\/digitala-nyheter\/google-signals-forklarat\/#article","isPartOf":{"@id":"https:\/\/adfreak.se\/digitala-nyheter\/google-signals-forklarat\/"},"author":{"name":"Antonio Markovic","@id":"https:\/\/adfreak.se\/#\/schema\/person\/957f17bb12672e6b4ba3d20fab0654cf"},"headline":"Google Signals f\u00f6rklarat","datePublished":"2024-08-29T19:46:16+00:00","dateModified":"2024-08-29T19:46:19+00:00","mainEntityOfPage":{"@id":"https:\/\/adfreak.se\/digitala-nyheter\/google-signals-forklarat\/"},"wordCount":1247,"publisher":{"@id":"https:\/\/adfreak.se\/#organization"},"image":{"@id":"https:\/\/adfreak.se\/digitala-nyheter\/google-signals-forklarat\/#primaryimage"},"thumbnailUrl":"https:\/\/adfreak.se\/wp-content\/uploads\/2024\/08\/google-signals-01.webp","keywords":["Nyheter"],"articleSection":["Analys","Data","Digitala nyheter","Guider"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/adfreak.se\/digitala-nyheter\/google-signals-forklarat\/","url":"https:\/\/adfreak.se\/digitala-nyheter\/google-signals-forklarat\/","name":"Google Signals: A deep dive into its features and usage","isPartOf":{"@id":"https:\/\/adfreak.se\/#website"},"primaryImageOfPage":{"@id":"https:\/\/adfreak.se\/digitala-nyheter\/google-signals-forklarat\/#primaryimage"},"image":{"@id":"https:\/\/adfreak.se\/digitala-nyheter\/google-signals-forklarat\/#primaryimage"},"thumbnailUrl":"https:\/\/adfreak.se\/wp-content\/uploads\/2024\/08\/google-signals-01.webp","datePublished":"2024-08-29T19:46:16+00:00","dateModified":"2024-08-29T19:46:19+00:00","description":"Explore Google Signals and its usefulness. Learn how this Google Analytics feature tracks users across devices and apps.","breadcrumb":{"@id":"https:\/\/adfreak.se\/digitala-nyheter\/google-signals-forklarat\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adfreak.se\/digitala-nyheter\/google-signals-forklarat\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/adfreak.se\/digitala-nyheter\/google-signals-forklarat\/#primaryimage","url":"https:\/\/adfreak.se\/wp-content\/uploads\/2024\/08\/google-signals-01.webp","contentUrl":"https:\/\/adfreak.se\/wp-content\/uploads\/2024\/08\/google-signals-01.webp","width":1710,"height":1000,"caption":"vad \u00e4r google signals?"},{"@type":"BreadcrumbList","@id":"https:\/\/adfreak.se\/digitala-nyheter\/google-signals-forklarat\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Hem","item":"https:\/\/adfreak.se\/"},{"@type":"ListItem","position":2,"name":"Digitala nyheter","item":"https:\/\/adfreak.se\/en\/blog\/digital-news\/"},{"@type":"ListItem","position":3,"name":"Google Signals f\u00f6rklarat"}]},{"@type":"WebSite","@id":"https:\/\/adfreak.se\/#website","url":"https:\/\/adfreak.se\/","name":"Adfreak - Digital Marketing Agency","description":"Be creative in a data-driven world","publisher":{"@id":"https:\/\/adfreak.se\/#organization"},"alternateName":"Adfreak Google Ads byr\u00e5, s\u00f6kmotorskonsult","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adfreak.se\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/adfreak.se\/#organization","name":"Adfreak AB","alternateName":"Adfreak AB","url":"https:\/\/adfreak.se\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/adfreak.se\/#\/schema\/logo\/image\/","url":"https:\/\/adfreak.se\/wp-content\/uploads\/2024\/02\/icon215x215.png","contentUrl":"https:\/\/adfreak.se\/wp-content\/uploads\/2024\/02\/icon215x215.png","width":512,"height":512,"caption":"Adfreak AB"},"image":{"@id":"https:\/\/adfreak.se\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/adfreak.se","https:\/\/x.com\/AdfreakSwe","https:\/\/www.linkedin.com\/company\/89661020\/","https:\/\/www.youtube.com\/channel\/UC4r-bcl-MdaUJ5VetvAFcoA"],"description":"Adfreak is a digital marketing engineer who works with creative and technical communication on the digital advertising platforms. Adfreak offers complete advanced website tracking with a focus on privacy and data protection. Those who need help with everything from Google Ads to full-scale growth strategies come to us. We are specialists in digital marketing and can offer professional help for those who want to scale up their business.","email":"antonio@adfreak.se","telephone":"010-641 24 14","legalName":"Adfreak AB","foundingDate":"2023-03-01","vatID":"SE559423167101","taxID":"SE559423167101","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"},"publishingPrinciples":"https:\/\/adfreak.se\/cookiepolicy\/","actionableFeedbackPolicy":"https:\/\/adfreak.se\/cookiepolicy\/","ethicsPolicy":"https:\/\/adfreak.se\/cookiepolicy\/"},{"@type":"Person","@id":"https:\/\/adfreak.se\/#\/schema\/person\/957f17bb12672e6b4ba3d20fab0654cf","name":"Antonio Markovic","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b9493f0c2c638d07c481feecd21b31c434d0fca1b801094d47a7f0d6adae707b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b9493f0c2c638d07c481feecd21b31c434d0fca1b801094d47a7f0d6adae707b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b9493f0c2c638d07c481feecd21b31c434d0fca1b801094d47a7f0d6adae707b?s=96&d=mm&r=g","caption":"Antonio Markovic"},"description":"With over a decade of experience in digital marketing, Antonio Markovic has established himself as a strategic marketer and founder of Adfreak, a digital agency that helps businesses grow online. Antonio specializes in SEM, Paid Social and web analytics and is driven by making businesses grow sustainably online. With a passion for constantly being at the forefront of digital developments, Antonio comes up with creative and innovative solutions for every challenge. He is also a valued author and advisor who is happy to share his insights. When Antonio isn't building the next big digital project, you can often find him working out or enjoying music - preferably to energetic house beats. Always ready for new challenges, both in his professional life and in his free time, he is your right partner to take your company's digital presence to the next level.","sameAs":["https:\/\/adfreak.se\/","https:\/\/www.facebook.com\/adfreak.se","https:\/\/www.instagram.com\/adfreak.se\/","https:\/\/www.linkedin.com\/in\/antonio-markovic-794ab664\/","https:\/\/www.youtube.com\/@Adfreak-marketing"],"honorificPrefix":"Mr","honorificSuffix":"CEO","birthDate":"1985-01-23","gender":"man","knowsAbout":["Paid Search","Paid Social","SEO","Webbanalys"],"knowsLanguage":["Svenska","Engelska","Kroatiska"],"jobTitle":"Grundare av Adfreak & Digital Marketing Engineer","worksFor":"Adfreak AB","url":"https:\/\/adfreak.se\/en\/author\/antonio-markovic\/"}]}},"_links":{"self":[{"href":"https:\/\/adfreak.se\/en\/wp-json\/wp\/v2\/posts\/22520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adfreak.se\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adfreak.se\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adfreak.se\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/adfreak.se\/en\/wp-json\/wp\/v2\/comments?post=22520"}],"version-history":[{"count":16,"href":"https:\/\/adfreak.se\/en\/wp-json\/wp\/v2\/posts\/22520\/revisions"}],"predecessor-version":[{"id":22719,"href":"https:\/\/adfreak.se\/en\/wp-json\/wp\/v2\/posts\/22520\/revisions\/22719"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adfreak.se\/en\/wp-json\/wp\/v2\/media\/22716"}],"wp:attachment":[{"href":"https:\/\/adfreak.se\/en\/wp-json\/wp\/v2\/media?parent=22520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adfreak.se\/en\/wp-json\/wp\/v2\/categories?post=22520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adfreak.se\/en\/wp-json\/wp\/v2\/tags?post=22520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}