{"id":22093,"date":"2024-07-11T13:08:50","date_gmt":"2024-07-11T11:08:50","guid":{"rendered":"https:\/\/adfreak.se\/?p=22093"},"modified":"2024-07-11T13:09:41","modified_gmt":"2024-07-11T11:09:41","slug":"feed-the-effect-of-brand-marketing-3","status":"publish","type":"post","link":"https:\/\/adfreak.se\/en\/digital-strategi\/content-marketing-checklista-som-hjalper-dig-att-skala-din-startegi\/","title":{"rendered":"Content marketing checklist to help you scale your strategy"},"content":{"rendered":"<div class=\"gb-container gb-container-6f08c27e\">\n\n<p>You have hired some trusted content creators who deliver in line with brand guidelines. You have created new and amazing content, but it has required a lot of effort and commitment from all parties.<\/p>\n\n\n\n<p>Now is the time to do it again. About 250 times. This quarter.<\/p>\n\n\n\n<p>Does it feel overwhelming? You are not alone. Scaling up a content strategy is one of the biggest challenges for a successful business, but it&#039;s also absolutely critical. A few high-performing blogs or a million views on a video is a good start, but it&#039;s not enough to keep your audience engaged in a world where TikTok and YouTube own it with their fast-paced and entertaining content.<\/p>\n\n\n\n<p>Producing high-quality content with a limited budget when users also want to see quantity is a challenge. Luckily, we&#039;ve come up with a content marketing checklist to help you scale up without losing your mind.<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-bc8c3f29 gb-headline-text\">1. Expand your team<\/h2>\n\n\n\n<p>Scaling up a content strategy is a team effort, and you&#039;ll need every resource available to do it effectively. If your own team is too strained, you can always seek support in the form of external content creators: e.g. agencies, freelancers, part-timers and third-party platforms. <\/p>\n\n\n\n<p>Not only is this a great way to scale up (or down) when needed, but it also allows you to experiment with new creators and perspectives without having to commit to expensive and insecure full-time employees.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Assess your current team&#039;s capabilities and identify gaps in skills or workload.<\/li>\n\n\n\n<li>Establish clear guidelines for content quality and tonality to ensure a common thread in all content, regardless of whether it is produced internally or externally. <\/li>\n\n\n\n<li>Establish effective communication channels and project management processes to create smooth collaboration with your external team.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"gb-headline gb-headline-072b6d1c gb-headline-text\">2. Review your current content<\/h2>\n\n\n\n<p>Another important part of creating content at scale is getting an overview of all the assets you&#039;ve already created, as well as potential gems among unfinished projects. This includes everything from old blog posts to the brand manifesto your CEO sent out at 3 in the morning two years ago (you never know, there might be some real gems in there).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Inventory existing assets of images, videos, texts, posts, ads, etc.<\/li>\n\n\n\n<li>Categorize them by format, subject, audience and performance.<\/li>\n\n\n\n<li>Link your old content with your most updated content. Identify gaps and opportunities.<\/li>\n\n\n\n<li>Evaluate the quality and relevance of each piece of content, flag assets that can be reused or updated.<\/li>\n\n\n\n<li>Use your current content strategy&#039;s guidelines and analytics to determine which pieces have performed well and should be used as models for future content.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"gb-headline gb-headline-527ad53a gb-headline-text\">3. Update old classics<\/h2>\n\n\n\n<p>Scaling doesn&#039;t just mean creating new content from scratch\u2014it can also include updating existing content that has performed well. A bit of the same thinking as not only looking for new customers, but also taking care of existing ones.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identify content that has performed well in the past.<\/li>\n\n\n\n<li>Update this content according to new insights you have learned from analytics. It can be about customer reactions &amp; reviews, expert quotes, etc.  <\/li>\n\n\n\n<li>Optimize existing pages for users and search engines by updating the content so that it is relevant over time. This applies to descriptions, titles, alt tags for images and headlines. <\/li>\n\n\n\n<li>Promote the updated content through your channels to drive new traffic and engagement.<\/li>\n\n\n\n<li>Monitor results and make ongoing updates as needed.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"gb-headline gb-headline-7aa19663 gb-headline-text\">Reuse old posts<\/h3>\n\n\n\n<p>Likewise, you don&#039;t have to reinvent the wheel every time your team decides to try a new format, medium or social platform. You can often reuse existing content\u2014to get more out of previous investments.<\/p>\n\n\n\n<p>This could mean breaking down a larger project into smaller parts, or reworking a shorter piece of content for a new platform. You can start by re-modifying your blog posts and adapting them for email sending. Want to experiment with Meta Ads? The video series you made last year may contain clips that you can edit to make them shorter and more entertaining.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identify posts that can be reused in new formats or adapted for different channels.<\/li>\n\n\n\n<li>Develop a plan for repurposing your content and document it somewhere the whole team can access it (eg in a shared document, spreadsheet, or in a Slack canvas.<\/li>\n\n\n\n<li>Edit, modify or optimize existing content for each new channel or platform.<\/li>\n\n\n\n<li>Promote the recycled content to irrelevant channels.<\/li>\n\n\n\n<li>Monitor performance.<\/li>\n\n\n\n<li>Repeat the process.<\/li>\n<\/ul>\n\n\n\n<p>Learning how to scale your content marketing strategy isn&#039;t easy, but as I said, it&#039;s critical to long-term success. By strategically supporting the team, reviewing the existing library, updating content that performed well, and repurposing your assets, you can build a sustainable and efficient process\u2014without having to work nights and weekends.<\/p>\n\n\n\n<h3 class=\"gb-headline gb-headline-bfc0d58a gb-headline-text\">Frequently asked questions about content marketing<\/h3>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1720694820474\"><strong class=\"schema-faq-question\"><strong>What are some best practices for maintaining brand guidelines when working with external content marketers?<\/strong><\/strong> <p class=\"schema-faq-answer\">First, it is important to develop clear guidelines and brand guidelines that describe your brand&#039;s tone, message and quality expectations. Providing examples of successful content and offering regular feedback and training can help ensure all creators are aligned with your brand. Additionally, the implementation of a rigorous review and editing process can help maintain consistency and quality.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1720694848731\"><strong class=\"schema-faq-question\"><strong>How do you prioritize which content to update or reuse first?<\/strong><\/strong> <p class=\"schema-faq-answer\">Start by analyzing performance to identify your past top-performing content\u2014those pieces have already been proven to resonate with your audience and deliver results. The next step is to consider the relevance and how relevant it is now or will be; content that meets existing trends should be prioritized and outdated information should be de-prioritised. Finally, evaluate the potential impact of each update based on specific goals, such as driving leads, increasing brand awareness, or supporting a specific campaign.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1720694882785\"><strong class=\"schema-faq-question\"><strong><strong>What tools or technologies can help with content review and reuse?<\/strong><\/strong><\/strong> <p class=\"schema-faq-answer\">Tools like Airtable or Google Sheets can help you organize and categorize existing assets. AI-powered tools like Clearscope can help identify gaps and opportunities for optimization\u2014even good, old-fashioned human review is useful here. Finally, platforms like Contently can help you manage all of your content in one centralized, convenient place.<\/p> <\/div> <\/div>\n\n<\/div>\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>A checklist of tips to help you scale up your content marketing strategy.<\/p>","protected":false},"author":5,"featured_media":22099,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[67,68,54,47],"tags":[49],"class_list":["post-22093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-content-marketing","category-digital-strategi","category-guides","tag-nyheter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Content marketing checklista som hj\u00e4lper dig att skala din startegi<\/title>\n<meta name=\"description\" content=\"En checklista med tips som hj\u00e4lper dig att skala upp din content marketing-strategi. 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Alltid redo f\u00f6r nya utmaningar, b\u00e5de i yrkeslivet och p\u00e5 fritiden, \u00e4r han din r\u00e4tta partner f\u00f6r att ta ditt f\u00f6retags digitala n\u00e4rvaro till n\u00e4sta niv\u00e5.\",\"sameAs\":[\"https:\\\/\\\/adfreak.se\\\/\",\"https:\\\/\\\/www.facebook.com\\\/adfreak.se\",\"https:\\\/\\\/www.instagram.com\\\/adfreak.se\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/antonio-markovic-794ab664\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@Adfreak-marketing\"],\"honorificPrefix\":\"Mr\",\"honorificSuffix\":\"CEO\",\"birthDate\":\"1985-01-23\",\"gender\":\"man\",\"knowsAbout\":[\"Paid Search\",\"Paid Social\",\"SEO\",\"Webbanalys\"],\"knowsLanguage\":[\"Svenska\",\"Engelska\",\"Kroatiska\"],\"jobTitle\":\"Grundare av Adfreak & Digital Marketing Engineer\",\"worksFor\":\"Adfreak AB\",\"url\":\"https:\\\/\\\/adfreak.se\\\/en\\\/author\\\/antonio-markovic\\\/\"},{\"@type\":\"Question\",\"@id\":\"https:\\\/\\\/adfreak.se\\\/digital-strategi\\\/content-marketing-checklista-som-hjalper-dig-att-skala-din-startegi\\\/#faq-question-1720694820474\",\"position\":1,\"url\":\"https:\\\/\\\/adfreak.se\\\/digital-strategi\\\/content-marketing-checklista-som-hjalper-dig-att-skala-din-startegi\\\/#faq-question-1720694820474\",\"name\":\"Vad \u00e4r n\u00e5gra b\u00e4sta praxis f\u00f6r att uppr\u00e4tth\u00e5lla varum\u00e4rkets guidelines n\u00e4r man arbetar med externa content marknadsf\u00f6rare?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"F\u00f6r det f\u00f6rsta \u00e4r det viktigt att utveckla tydliga riktlinjer och brandguidelines som beskriver ditt varum\u00e4rkes tonalitet, budskap och kvalitetsf\u00f6rv\u00e4ntningar. 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