{"id":19967,"date":"2024-03-21T01:00:00","date_gmt":"2024-03-20T23:00:00","guid":{"rendered":"https:\/\/adfreak.se\/?p=19967"},"modified":"2024-04-10T18:56:10","modified_gmt":"2024-04-10T16:56:10","slug":"ga4-key-events-replace-conversions","status":"publish","type":"post","link":"https:\/\/adfreak.se\/en\/digitala-nyheter\/ga4-key-events-ersatter-konverteringar\/","title":{"rendered":"Google Analytics: New insights and measurement methods"},"content":{"rendered":"<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<section>\n<div>\n<p>At Adfreak, we&#039;re always on the cutting edge of new digital trends, and recently have <a href=\"https:\/\/adfreak.se\/en\/google-analytics-4-ga4\/\">Google Analytics 4 (GA4)<\/a> created serious waves in the data stream. Two years ago it became clear that GA4 would become Google&#039;s new standard for web analytics - the future is knocking on the door! After all, we ourselves have tweaked and prepared our clients&#039; accounts for this transition and made ourselves at home with the AI-driven insights and refined connections to <a href=\"https:\/\/adfreak.se\/en\/google-ads\/\">Google Ads<\/a>.<\/p>\n<\/div>\n<div>\n<h2>Key events in GA4<\/h2>\n<p>Today, we at Adfreak are happy to share that Google is rolling out an update that makes the measurement a little easier to understand. In digital marketing, analysis of customer behavior is essential. Therefore, Google has now adjusted the definition of conversions in both Google Ads and Analytics, giving us a more unified view of the performance of ads. Now GA4 introduces so-called <a href=\"https:\/\/support.google.com\/analytics\/answer\/13965727#zippy=%2Cwhy-are-conversions-being-renamed-to-key-events%2Cdo-key-events-and-conversions-share-the-same-attribution-settings%2Chow-do-you-create-google-ads-conversions-from-google-analytics-key-events%2Ccan-i-use-non-key-events-to-create-a-conversion%2Chow-many-google-ads-conversions-can-i-create%2Cdoes-this-change-affect-other-google-advertising-platforms-like-campaign-manager-and-display-video%2Cwill-my-google-ads-conversions-based-on-key-events-get-exported-through-bigquery\">Key events<\/a>, which replace old conversion data. Key events are adapted so that websites and apps can measure to give a better picture of important events and the customer journey. A change that ensures a conversion is the same whether you review it in Google Ads or Analytics. <\/p><\/div><\/section>\n<section><div><p>This means the end of a longing many marketers have had. <\/p> .\n<\/div>\n<div>\n<h2>A solution with privacy in mind<\/h2>\n<p>The year 2024 is a doomsday year for digital marketers, with more advanced measurement methods playing a central role in being able to continue measuring and navigating the digital landscape. GA4 is built for this future, with proven insights and reports. Google has also started supporting Chrome Privacy Sandbox&#039;s <a href=\"https:\/\/developers.google.com\/privacy-sandbox\/relevance\/protected-audience\">Protected Audience API<\/a> in GA4, which makes it possible to reach your audience even without third-party cookies.<\/p>\n<p>To further refine the measurement, GA4 has improved support for <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9888656?hl=sv\">enhanced conversions<\/a>. This means hashed, consented first-party data complements existing conversion tags, giving you clearer data about events and conversions. AI-powered behavioral modeling also helps you get a holistic view of the user journey.<\/p>\n<br><p>We at Adfreak have worked hand-in-hand with these tools to not only create success in today&#039;s data climate, but also to equip you and your business for the future of digital communication \u2013 without compromising user privacy. <\/p><\/div><\/section>\nAre you interested in knowing more about GA4?\n<br><\/br> <section>\n<\/section>\n\n\n\n<a class=\"gb-button gb-button-95767b36 gb-button-text gb-button-e727e4c2\" href=\"https:\/\/adfreak.se\/en\/contact\/\">Contact Us<\/a>\n<\/div>\n<\/div>\n\n\n<div class=\"gb-container gb-container-5fc7af84\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Google Ads and Analytics present new tools for easier and smoother measurement of your marketing. Discover simplified processes and seamless integration, designed to streamline your ad measurement.<\/p>","protected":false},"author":5,"featured_media":19996,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63,45,50],"tags":[49],"class_list":["post-19967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analys","category-data","category-digitala-nyheter","tag-nyheter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>GA4 Key events: Den nya standarden f\u00f6r webbanalys<\/title>\n<meta name=\"description\" content=\"Uppt\u00e4ck f\u00f6rdelarna med GA4 f\u00f6r dina digitala marknadsf\u00f6ringsinsatser. 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L\u00e4r dig om de senaste trenderna inom webbanalys och de f\u00f6rb\u00e4ttrade kopplingarna till Google Ads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adfreak.se\/en\/digital-news\/ga4-key-events-replace-conversions\/\" \/>\n<meta property=\"og:site_name\" content=\"Adfreak - Digital annonsbyr\u00e5\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/adfreak.se\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/adfreak.se\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-20T23:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-10T16:56:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adfreak.se\/wp-content\/uploads\/2024\/03\/key-events-ga4-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1710\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Antonio Markovic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AdfreakSwe\" \/>\n<meta name=\"twitter:site\" content=\"@AdfreakSwe\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Antonio Markovic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/adfreak.se\\\/digitala-nyheter\\\/ga4-key-events-ersatter-konverteringar\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/adfreak.se\\\/digitala-nyheter\\\/ga4-key-events-ersatter-konverteringar\\\/\"},\"author\":{\"name\":\"Antonio Markovic\",\"@id\":\"https:\\\/\\\/adfreak.se\\\/#\\\/schema\\\/person\\\/957f17bb12672e6b4ba3d20fab0654cf\"},\"headline\":\"Google Analytics: Nya insikter och m\u00e4tmetoder\",\"datePublished\":\"2024-03-20T23:00:00+00:00\",\"dateModified\":\"2024-04-10T16:56:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/adfreak.se\\\/digitala-nyheter\\\/ga4-key-events-ersatter-konverteringar\\\/\"},\"wordCount\":432,\"publisher\":{\"@id\":\"https:\\\/\\\/adfreak.se\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/adfreak.se\\\/digitala-nyheter\\\/ga4-key-events-ersatter-konverteringar\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/adfreak.se\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/key-events-ga4-1.png\",\"keywords\":[\"Nyheter\"],\"articleSection\":[\"Analys\",\"Data\",\"Digitala nyheter\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/adfreak.se\\\/digitala-nyheter\\\/ga4-key-events-ersatter-konverteringar\\\/\",\"url\":\"https:\\\/\\\/adfreak.se\\\/digitala-nyheter\\\/ga4-key-events-ersatter-konverteringar\\\/\",\"name\":\"GA4 Key events: Den nya standarden f\u00f6r webbanalys\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/adfreak.se\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/adfreak.se\\\/digitala-nyheter\\\/ga4-key-events-ersatter-konverteringar\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/adfreak.se\\\/digitala-nyheter\\\/ga4-key-events-ersatter-konverteringar\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/adfreak.se\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/key-events-ga4-1.png\",\"datePublished\":\"2024-03-20T23:00:00+00:00\",\"dateModified\":\"2024-04-10T16:56:10+00:00\",\"description\":\"Uppt\u00e4ck f\u00f6rdelarna med GA4 f\u00f6r dina digitala marknadsf\u00f6ringsinsatser. 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